L&E Webinar Series

Emerging Methods in Qualitative Research Technology

September 18, 2018

    Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

    Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

    This webinar will:
    • Guide you through key areas that are becoming increasingly powerful in accessing high quality insight such as:
      • Neuromarketing
      • Virtual reality
      • 360° streaming 
      • Video analytics
      • In-the-moment online tools
    • Learn about some of the top companies taking advantage of key technology in qualitative research

      Charlie Rader

      Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research. Read more

      Lenny Murphy

      Leonard ‚”Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats. Read more

      Event Details

      Guest Speakers: 

        • Charlie Rader, Digital Insights Designer at Procter & Gamble
        • Lenny Murphy, Executive Editor & Producer at GreenBook

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