Your People Archives - Page 2 of 2

Consider the consumer: Creating a better member experience to increase qualitative community health

DWG Admin on March 26, 2024

Have you ever considered what research participation looks like from the perspective of the participant? What motivates people to participate in research? More importantly, what pain points drive them from continuing to participate in research? Research participants are the lifeblood of qualitative research – researchers cannot obtain insights without the support of real people, so monitoring their perception of the industry is critical to ensuring a healthy and robust qualitative panel ecosystem.

Join our upcoming webinar where representatives from L&E Research, Kelli Hammock and Angela Steed, will share perspectives from real research participants. We’ll explore how to better consider the consumer in your market research and uncover the secrets to enhance the member experience. Discover how to identify the critical trigger and frustration points that can make or break your engagement rates. Gain invaluable insights on increasing engagement and response rates while exploring the motivations behind participating in market research. Our expert panel will provide a participant’s perspective on the industry and data-driven analyses of response rates, disengagement trends, and attrition causes. Don’t miss this opportunity to optimize your market research strategies and revolutionize the way you connect with your audience!

During this webinar, we will discuss:

Why people choose to participate in market research
Why trust and credibility are critical to participants
Participant pain points, and how to mitigate them
Strategies to increase engagement and reduce panel attrition

Exciting changes and innovations at L&E Research in 2024!

DWG Admin on January 9, 2024

I hope that your holidays were warm and festive, surrounded by loved ones. Here at L&E Research, the team has been resting up in preparation for what should be an exciting 2024. It’s been quite the past few years for all of us in qualitative research: hard to imagine that the pandemic will be 4 years ago in March! So much has transpired…and so much has been changing here at L&E to adapt to that change! I hope you will take just a few minutes to allow me to share all that is changing to better serve you.

First off, we acquired a facility in Orlando, FL! Many of you have commented that this is a desirable market: we have been listening and continue to explore other cities we can add to our offerings that can help you with your qualitative research needs. The panel in Orlando is good, and we will invest to grow and make it better. Exciting changes are also coming to our Columbus and Denver markets…stay tuned! We are in talks with other facilities in the US, and look forward to bringing you more locations to serve you in the coming months.

Our panel is now over 1.5 million US consumers, patients and medical professionals with national coverage, with hundreds of data points and vast background data we have been collecting in our proprietary systems since 2007 to make our panel the best in the industry. Our dedicated team of digital marketers and community engagement professionals have been building ID verified panel in both the US broadly, and in specific cities that are in high demand . Nashville, Chicago, LA, and Dallas are just a few of the cities we have been growing our reach for your research needs.

We also have built an extensive network of partnerships to enable us to find participants worldwide, with a dedicated team member who is focused on helping you with your recruiting and technology needs when we cannot do it ourselves. This means that in almost every major city in the US, we can help you with your recruitment needs. With fruadulent samples running amok in our industry, causing huge data quality issues, L&E continues to invest hundreds of thousands annually towards improving this critical component of successful research: real humans! You may be interested in our research we conducted with participants regarding their likes and dislikes about the research industry : we think you will find it helpful in your research design.

I mentioned patients and physicians: we are being told our biggest “secret” is our medical capabilities. Did you know our medical team is our biggest division of recruitment!?! Unlike other recruitment firms, our medical recruitment is led by people with actual medical experience. Experts in drug interactions and prescriptions efficacy, clinical trial experience…tens of thousands of recruits are being provided to clients every year in on the “secret.” This year we will be launching a new brand, L&E Health, to make more of the industry aware that high quality medical work is an email or phone call away.

Panel and our people are not our only investments: nearly $500,000 will be invested in overhauling our AV systems to provide the most cutting-edge solutions for recording, streaming and project collaboration in both our facilities, and our online Virtual Facility solution. Over $1 million was invested in software solutions like the best automated transcription engine in the market; this will be part of our self-serve solutions we call Condux that will launch later this year. And over $1 million more will be invested in 2024 to further expand our capabilities to connect with participants. A leading software engineer in the research space has been brought to lead our technology innovation team, helping us roll out solutions quickly. We’re investing to enable you to connect with participants here at our facilities, there where they live and work, or anywhere they may go that you wish to “tag along” to learn about their wants and needs. We intend to provide you one stop shopping for all your MRX and UX needs.

We are proud to share that while our company has grown more than 5x these past 5 years, we have maintained a 99% client recommendation score. That’s because our biggest investment is in our people, and their training. A custom training program that every L&E’er must pass was built to emphasize productivity, communication, and empathy/relationship building, in addition to UGA qualitative courses. Trust is not something we ask for… it is something we look to earn by investing in our team, to deliver the best solutions to you. Based upon your feedback, we believe we are on the right track.

In this coming year we will have more announcements as we bring online new innovations in our technologies that will lead to deeper connections with participants, and more tools to research them. Any company that needs to engage US citizens…we intend to show them the best, turn-key solutions lie one email or phone call away to L&E Research. Some have labeled us a “focus group facility company.” We intend to show them we are more than that… a whole lot more. And we intend to show you that innovation is not dead in the industry: we are just getting started, and we cannot wait to share what we are building that will turn innovation and panel quality on its ear.

On behalf of everyone at L&E Research, we wish you a successful 2024, and look forward to helping you achieve that success. I hope this information has been helpful, and gives you comfort that L&E Research is all in on being the best research solutions company, and will continue investing in our relationship.

Warm Regards,

Brett Watkins

CEO

Insights R Us: How to Gain BIG Insights From LITTLE Influencers

DWG Admin on March 1, 2022

Traditionally, researchers have focused on gaining insights from parents; after all, they are the ones typically buying products for their children. However, children are ultimately influencing these decisions with the products and content they prefer to consume. Children are insightful, creative, candid, and honest – all qualities that can lead to unexpected outcomes. Conducting research with children can be an incredibly rewarding process, but the variables involved are vastly different from research conducted with adults.

This presentation seeks to inform it’s audience of considerations that should be made when your research target is a child, tween, or teen:

Recruitment to involve parental consent, screening of parents and/or their children, and how to effectively communicate research logistics
Methodology considerations should be made when targeting a younger audience; certain approaches are better suited for children’s research
Moderators must create a discussion guide that is not only geared to hold the interest of young participants, but it must be adaptable, as children can be unpredictable, and guide deviation should be welcomed when new ideas are shared

L&E’s Post COVID-19 Research Report

DWG Admin on December 8, 2021

We conducted research with our own panel to gauge their level of comfort in returning to in-person research. We have the data and details available at your fingertips. Take a look at our report by clicking here (no form to fill out) and contact us directly with any questions. This report will help you get a better understanding of the possibility of taking your research back to in-person at our facilities.

Download This Report by Clicking Here

(No Form to Fill Out)

Research on Research – L&E’s Journey to Understanding Our Research Participants

DWG Admin on December 8, 2021

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment. We are so passionate that our Research Design Engineer conducted research with our own research participant panel to learn more about what motivates and excites our participants. So we ask you again, is great qualitative research recruiting important to you? If so, download this white paper and learn about the research we’ve done to help deliver better recruitment solutions to you. To continue reading, download the report, by clicking here (no form to fill out).