Corporate Archives - Page 3 of 21

L&E Research Demonstrates Commitment to Community with Charitable Donation to Veterans Life Center

DWG Admin on November 1, 2024

Raleigh, NC – November 11, 2024 – L&E Research, a leader in market research recruitment, proudly upholds its core value of “Giving Back to the Community” through both workplace initiatives and local community involvement. Many L&E employees actively volunteer at soup kitchens, foster animals, assist in youth programs, and support their neighbors in various ways. Additionally, charitable donations have been made to numerous organizations at both local and national levels, exemplifying the spirit of using resources, skills, and services to empower others.

In line with this commitment, L&E Research donated $10,000 to the Veterans Life Center (VLC), an organization close to the heart of CEO Brett Watkins. “At L&E, we believe in making a meaningful impact on our community, and supporting VLC allows us to honor and assist those who have served our country,” stated Watkins. Instead of holiday client gifts, L&E has chosen to support VLC year after year, reinforcing their dedication to meaningful community impact.

The Veterans Life Center provides essential support to homeless and at-risk veterans, aiding their reintegration into civilian life. The organization addresses challenges such as physical and mental trauma, relationship upheaval, employment difficulties, financial strain, and substance abuse. VLC’s comprehensive programs and services offer veterans the opportunity to rebuild their lives and regain independence and self-sufficiency.

Donations from organizations like L&E Research are crucial in maintaining VLC’s facility and programs. The center, equipped with 50 sleeping rooms, offers a safe and clean living environment for veterans. It is staffed by over 30 employees, including healthcare professionals who provide medical and behavioral health services. Daily counseling, life skills training, vocational education, and mentoring programs foster both personal and professional growth. VLC is also expanding its operations to assist more veterans and aims to serve as a model for similar programs nationwide.

For those interested in supporting VLC, the organization’s website provides instructions on how to donate online, by phone, or by mail. Additionally, local volunteers are welcome to apply and contribute their time and skills to this worthy cause.

L&E Research encourages everyone to give back, whether through donations to VLC or other organizations, or by engaging in local community activities. The essence of giving back lies in empathy, compassion, and a commitment to improving our communities for all.

The efforts of the Veterans Life Center, coupled with contributions from donors like L&E Research, are instrumental in creating better outcomes for veterans. Together, we can make a significant difference.

About Veterans Life Center

The Veterans Life Center is a nonprofit organization focused on providing support, resources, and assistance to homeless and at-risk veterans. Through comprehensive programs and dedicated staff, VLC helps veterans reintegrate into civilian life and achieve self-sufficiency.

For more information, please visit the Veterans Life Center here.

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Chicago, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.

Contact

L&E Research
Brett Watkins, CEO
www.leresearch.com

7th Annual Future Trends of Market Research and Technology

DWG Admin on October 29, 2024

Join us for our 7th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research.

Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges, and technology solutions.

So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out! During this webinar, we will discuss:

Navigating the Future of Market Research: Explore the key innovations and shifts driving the evolution of market research and what companies must do to stay ahead, including embracing AI, advanced analytics, and ethical data practices.
Building a Sustainable Research Ecosystem: Discover how brands and suppliers can collaborate more effectively to enhance recruitment strategies and ensure long-term sustainability, focusing on diversity, inclusion, and participant engagement.
Empowering Tomorrow’s Insights Leaders: Learn what new competencies and mindsets will be essential for insights professionals to thrive—ranging from mastering emerging technologies to developing strategic, data-driven decision-making skills.

L&E Research Opens New Chicago Facility for Medical Simulations

DWG Admin on October 8, 2024

Chicago, IL – Tuesday, October 7 – L&E Research, a leading provider dedicated to connecting companies with their customers, announces the opening of its new facility in the heart of Chicago, Illinois. Located on the prestigious Magnificent Mile, this state-of-the-art facility spans over 10,000 square feet and is designed to foster innovative research with a specialized focus on medical simulations.

The new facility boasts five meticulously designed rooms, each equipped to handle a variety of research needs with cutting-edge technology and flexible configurations. A highlight of the new location is the advanced medical simulation lab, which offers unique opportunities for healthcare research, product testing, and user experience studies.

Strategically positioned in downtown Chicago, the facility is just blocks away from major landmarks such as the Hancock Building and Navy Pier, and is conveniently accessible by multiple public transportation options. Parking will be readily available in a nearby garage, ensuring that visiting the facility is hassle-free for clients and research participants. With its prime location, advanced facilities, and convenient transportation options, L&E Research’s new Chicago office is poised to become a hub for market research in the Midwest.

“Opening this new facility on Chicago’s Magnificent Mile allows us to tap into the vibrant pulse of the city, making it easier for participants to reach us from any direction and ensuring that we continue to attract a diverse range of study participants,” said Tracy Isacco, President of L&E Research.

About L&E Research

For further information, please contact:

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

It’s all about the people

DWG Admin on September 17, 2024

Today, we’re very happy to share our new visual identity.

There have been some exciting changes here at L&E over the past year and we felt it was time for a new look to reflect our new strategic focus. While we’ve always been focused on connecting companies and brands with the people they serve, we felt we needed to recognize that more, while incorporating new innovations and future-proofing our company for years to come. Plus, we’re putting more emphasis on our different specialist teams – Health, Consumer, Product Insights, and Legal – focusing on our expertise in these areas.

Our fresh identity is the first step in a brand evolution which builds on several strategic developments which will be announced in the coming months.

For our launch video, we asked our people why they are your people. Listen to what they said here:

As our CEO Brett Watkins says: “Our focus has always been on the people — both the participants in our studies and the clients we serve. This new logo embodies the warmth and approachability that we strive to bring to every interaction. It’s a visual reminder that, at L&E Research, we’re not just about data; we’re about the people behind the data.”

Our new logo is live across all L&E Research’s platforms, including our website, social media channels, and email communications.

L&E research unveils new visual identity focused on putting people first

DWG Admin on September 9, 2024

Raleigh, NC – September 9, 2024 – L&E Research, a leading provider dedicated to connecting companies with their customers, today announces the launch of its new visual identity. The fresh look reflects the company’s commitment to innovation and a people-centered approach. It is the first step in a brand evolution to build on several strategic developments which will be announced in the coming weeks.

Brett Watkins, CEO of L&E Research, highlighted the human element behind the rebranding, reflecting on the company’s dedication to fostering genuine connections:

“Our focus has always been on the people—both the participants in our studies and the clients we serve. This new logo embodies the warmth and approachability that we strive to bring to every interaction. It’s a visual reminder that, at L&E Research, we’re not just about data; we’re about the people behind the data.”

The new logo is set to appear across all L&E Research’s platforms, including its website, social media channels, and email communications, beginning September 9th. The soft-launch strategy ensures a seamless transition as the company prepares for its official rebrand unveiling.

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.

For further information, please contact:

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

L&E Research Is Relocating Its Facility In Columbus, Ohio

DWG Admin on August 27, 2024

Columbus, OH — L&E Research, a leading provider dedicated to connecting companies with the voices of their customers, is relocating its Columbus facility to a new, state-of-the-art complex designed to significantly enhance service offerings and participant accessibility. The new facility, conveniently located just off I-270 and Sawmill Road, is scheduled to open its doors in early September 2024.

The centerpiece of the new L&E Research facility is its innovative test kitchen, which will support advanced food testing research. This modern kitchen will include high-end amenities such as a walk-in cooler and walk-in freezer, setting the stage for cutting-edge culinary research and consumer testing.

Located in a vibrant area bustling with restaurants, hotels, and shopping centers, the facility ensures convenience for both participants and clients, making it a prime destination for market research in Columbus. The site offers ample parking and is easily accessible from any part of the city, promising a seamless visit for all attendees.

The new facility will feature three focus rooms: Buckeye, Columbus, and Capital, with the Buckeye Room being notably larger, reflecting the diverse needs of research projects. Additionally, the facility will be equipped with a cutting-edge tech system for streaming and recording sessions, mirroring the advanced capabilities in all of L&E Research’s nationwide facility locations.

Brett, CEO of L&E Research, added, “With this new facility, we are not just expanding our space; we are elevating the experiences we can offer to our clients and research participants. This investment reflects our ongoing commitment to being at the forefront of market research by integrating state-of-the-art technology and facilities.”

L&E Research welcomes clients and the broader research community in Columbus. Please connect with us to schedule your tour of our new facility!

About L&E Research

Founded in 1984, L&E Research specializes in connecting clients with the right participants for market research studies, providing trusted insights that drive better business decisions. Serving a diverse range of industries including healthcare, legal/jury research, consumer packaged goods (CPG), and sensory testing, L&E Research prides itself on its ability to facilitate meaningful conversations between companies and their customers. With state-of-the-art facilities located in Charlotte, Cincinnati, Columbus, Denver, New York, Orlando, Raleigh, and Tampa, L&E Research is committed to leading the field in market research innovation and client service.

Contact

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

The Importance of Data Quality and Participant Selection

DWG Admin on August 27, 2024

Market research has changed significantly over the past decade. The traditional methods of gauging consumer preferences and behavior are evolving rapidly, driven by technological advancements and shifting consumer expectations. Effective sampling methods and two crucial elements emerge as key to successful market research: data quality and the careful selection of research participants.

Why Data Quality Matters

Data quality forms the foundation of meaningful market research. Companies collect massive amounts of information, but extracting actionable insights requires separating signal from noise.

The value of insights depends entirely on reliable, accurate underlying data. Poor data quality creates flawed analyses, bad decisions, and missed opportunities.

Data quality requires a comprehensive approach. This means adopting robust collection methods that reduce biases and errors.

Modern researchers use multiple tools – online surveys, social media monitoring, and other techniques – to gather data from various sources. Advanced analytics and machine learning help identify patterns, trends, and outliers, improving both quality and relevance.

Protecting Consumer Data

Privacy and security of consumer data have become essential requirements. Data breaches and privacy violations create serious concerns for organizations and consumers alike.

Companies must implement strict data protection measures for sensitive information.

Following regulatory frameworks like GDPR and CCPA builds consumer trust and protects research integrity. Transparent data handling strengthens the entire research process.

Effective Sampling Methods for Participant Selection

Data quality depends heavily on who provides that data. The research sample composition directly impacts the validity and usefulness of findings.

Representative and diverse participant pools better reflect real-world populations.

Proper sampling methods involve selecting participants through demographic diversity, psychographic segmentation, and behavioral profiling. Gathering perspectives from various demographic groups captures a complete spectrum of viewpoints and preferences.

Psychographic variables – lifestyles, values, and attitudes – reveal deeper motivations behind consumer behavior.

Participants genuinely interested in the research topic provide more authentic responses. Community panels, focus groups, and longitudinal studies build ongoing relationships with engaged participants, generating richer insights over time.

Advanced Sampling Methods Reduce Bias

Quality participants require systematic bias reduction. Quality sampling methods require implementing rigorous screening criteria and randomization techniques that minimize selection bias while maintaining sample representativeness.

Validation measures like attention checks and consistency tests help gauge response reliability and reduce response bias impact.

Building Better Research Practices

Market research success depends on both data quality and participant selection working together. Organizations combining advanced methods with strong data privacy standards gain competitive advantages.

Diverse, engaged participant samples provide the foundation for understanding consumer behavior and preferences. Companies investing in proper research practices build stronger connections with their target audiences and drive sustainable growth.

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024

DWG Admin on July 24, 2024

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024

Welcome to our recap of one of the most anticipated events in the insights industry—Quirks NYC 2024! Hosted at the iconic Jarvis Conference Center in Midtown Manhattan, this year’s event was packed with knowledge, networking, and innovative ideas. With a lineup that included case studies from top brand insights teams, the latest technology from suppliers, and insights from seasoned researchers, Quirks NYC was nothing short of the summer’s highlight for anyone involved in market research.

Customer-Centric Innovation with Oura Ring

One of our favorite sessions featured Oura Ring, a brand that has redefined how we think about health and wellness. Oura shared how they adopted a mobile-first approach to connect with their customers, leveraging new technology to build an unblinded community through their app, and engaged users in real-time feedback loops. This not only improved the development process but also deepened customer loyalty and turned users into brand ambassadors. Our key takeaway here? Meeting customers where they are, using the technology they are already engaged with, can deliver swift, valuable insights while boosting brand loyalty.

The Hidden Cost of Poor Data Quality

In a session that challenged the status quo, dtect highlighted a topic that is very close to our hearts at L&E: the importance of data quality. Especially, how often suppliers mask bad data with surface-level cleaning. The real cost of bad data, they argued, is hidden in the financial and strategic losses it incurs. Suppliers and brands must engage in honest discussions about fraud prevention and data integrity. It’s crucial to track and evaluate sample suppliers over time to maintain data quality and accountability. We couldn’t agree more!

PepsiCo’s Journey from Order-Taker to Strategic Partner

PepsiCo shared an inspiring journey of transformation. Over nine years, PepsiCo’s insights team evolved from being perceived as mere task managers to becoming strategic partners integral to the company’s goals. The session emphasized the importance of aligning research value with organizational objectives and fostering internal partnerships at all levels. Change is challenging, but with persistence and the right approach, researchers can elevate their role within any organization.

Harnessing Agile Insights with Target

Target’s exploration of private-label potential underscored the growing consumer trust in private-label brands, which now account for $217B in revenue. Although the session didn’t dive deeply into specific strategies, it highlighted the importance of agile, authentic product insights in capturing this market trend.

Building Strong Client/Supplier Partnerships: Essential Elements

Microsoft led a session on the five pillars of successful client-supplier partnerships. Here’s a quick rundown:

1. Institutional Knowledge: Throughout a partnership, vendors will acquire growing knowledge of your business, processes, and preferences. However, be wary of too much comfort. Continuously evaluate both your needs and your supplier’s capabilities.

2. Turnover: Effective communication is crucial during transitions to maintain synergy and efficiency. Work to minimize disruptions.

3. Transparency: Both parties should be clear about their strengths and limitations from the outset and throughout the partnership.

4. Consistency: Maintain high standards in quality and communication to build and preserve trust.

5. Follow-Up: Establish a regular cadence of feedback and communication to ensure continuous improvement.

Re-imagining Qualitative Research

During a panel discussion, Verizon, GoGo squeeZ, and Sargento shared their innovative approaches to qualitative research, which we found extremely interesting. Verizon emphasized the importance of understanding the customer experience beyond quantitative data, shifting focus to qualitative designs, using virtual back rooms to facilitate in-person groups with minimal travel.

Sargento has embraced online focus groups, offering better access to diverse target audiences as well as fitting with younger generations’ preferences. While in-person research remains crucial for product development, online methods have proven valuable for other types of studies.

Quirks NYC 2024 was a useful learning and networking opportunity. Whether you were there in person or missed it, we hope these highlights provide a glimpse into the vibrant discussions and innovations that made this year’s event one to remember!

L&E is proud to announce their partnership with UGA’s MMR

DWG Admin on July 22, 2024

Raleigh, NC, August 1, 2024

L&E Research is delighted to become the newest advisory board member and valued partner of the University of Georgia’s Master of Marketing Research Program at Terry College of Business. As a leader in qualitative research, L&E Research is excited to contribute to this globally renowned program. The partnership is focused on providing exceptionally high-quality, qualitative recruitment and field management services to support UGA MMR students on an annual basis. This represents L&E Research’s second collaboration with an educational institution: The University of Georgia, which educates the next generation of market researchers, now joins the MRII program, which is responsible for setting the curriculum

Dr. Marcus Cunha Jr., director of the MMR program at UGA, remarked “The partnership between the University of Georgia’s Master of Marketing Research (MMR) and L&E Research will further build upon the world-class education our students receive. With our students gaining access to L&E’s nationwide network of vetted qualitative participants to complete their coursework, the applications for their education will only increase.”

Tracy Isacco, President of L&E Research adds, “We are excited to join forces with UGA’s MMR program, a trailblazer in market research education. By supporting the development of future researchers, we are investing in their professional success and the advancement of our industry. This partnership allows us to deepen our connection with a prestigious institution and reinforces our commitment to fostering academic excellence and social responsibility at both local and national levels.”

The partnership with L&E Research is part of UGA MMR’s ongoing pursuit to provide the best and most innovative resources possible to future consumer insight leaders. As an advisory board member, L&E Research will join The Coca-Cola Company, Eli Lilly, Microsoft, and many more top companies in helping to train future market researchers.

About L&E Research

L&E Research is a leading provider of qualitative market research solutions, specializing in participant recruitment and field management services. L&E Research’s dedication to innovation and excellence is reflected in their strategic partnerships and contributions to advancing the field of market research. By joining forces with esteemed educational institutions such as the University of Georgia’s Master of Marketing Research Program and the MRII program, L&E Research continues to play a pivotal role in shaping the future of market research education and fostering the next generation of research professionals.

Contact

Kelli Hammock
720.370.3423
L&E Research
www.leresearch.com

The Real Participants’ Motivators

DWG Admin on July 22, 2024

Research participants have often been overlooked, but we want to change that. Working with our researcher partners, we asked participants what keeps them engaged and what drives them away.

With learnings from our popular webinar “Consider the Consumer: Creating a Better Member Experience to Increase Qualitative Community Health,” we’re challenging the industry to improve participant engagement, elevate the research experience, and enhance data quality.

In the first blog of this series, we looked at how to collectively enhance a participant’s experience. Next, we asked our panelists what motivates them to participate in research…

Beyond Financial Gains

“The main reason would be the remuneration that you receive. That being said, I’ve had the opportunity to be part of some projects that were interesting on their own merit” said one of our participants.

While compensation is a primary motivator for individuals to participate in research studies, the benefits extend far beyond financial gain.

Participants value the opportunity to contribute meaningfully to product development and innovation. They enjoy the interesting and diverse experiences that research offers. They also appreciate the credibility and legitimacy of trustworthy research firms.

These factors combine to create a positive and engaging research experience. This fosters participant pride and satisfaction.

Contributing to Innovation

One compelling reason people participate in research studies is the opportunity to contribute to product development and innovation. Participants truly value the chance to provide feedback that shapes the future of products and services they care about.

This sense of contribution is heightened when they see their input reflected in finalized products. This reinforces their pride in contributing to the innovation process.

Another participant said: “I enjoy being part of the development process of the things that we’re looking at and testing. I feel like some of the things we all talk about do provide value, and that products may get modified based on our feedback.”

Mix it up

Engaging and diverse experiences are key to maintaining participant interest. Researchers should offer a range of experiences that are interesting and varied, breaking the monotony of daily routines.

These experiences can include testing new products and technologies or participating in focus groups and interviews. Each study should present a unique scenario that requires participants to think critically, express their opinions, and interact with new concepts.

Such engagements can be intellectually stimulating and enjoyable. This makes the research process a worthwhile endeavor beyond monetary rewards.

The Importance of Credibility

The credibility and legitimacy of the research firm conducting the study are crucial factors that enhance the participant’s experience and ease their apprehension.

Research ethics play a vital role in building trustworthy research firms that ensure participants feel their contributions are valued and their personal data is handled with care and confidentiality.

This trust fosters a positive relationship between participants and research firms, encouraging repeat participation and long-term engagement with research, as well as encouraging word of mouth and referrals to other potential participants.

A participant said: “There are a lot of scammy research platforms where they pay you in points, and I feel like through L&E I was able to figure out what I should be looking out for in other databases.”

Being Part of Something Bigger

Overall, people often wish to experience a broader impact that transcends their immediate benefits. They want to become part of a thriving research community driving forward change and innovation.

This collective effort benefits participants’ morale and contributes to real societal advancements. The knowledge that their participation helps improve products and services for the wider public instills a sense of altruism and communal responsibility. This encourages participants to return to chase that feeling.

“Sometimes it makes me feel kind of cool, […]it makes me feel set apart from other people. There’s a little bit of pride in there, I get to help design (some products)”.

Building Trust Through Research Ethics

So, while compensation remains a primary motivator, the full spectrum of benefits includes the opportunity to contribute to product development. It includes the enjoyment of diverse and engaging experiences. It also includes the credibility associated with reputable research firms.

Proper research ethics ensure that involvement in research is not just about earning money. It’s about making a meaningful impact and being part of something larger than oneself.

Strong research ethics combined with recognizing and enhancing these aspects help ensure a positive and engaging research experience. This fosters participant pride and satisfaction. Ultimately, this leads to better data quality and more impactful research outcomes.