How quickly will I hear back after I submit a project?

Once you share your parameters, our bidding team reviews them and follows up with a data-grounded feasibility read and a formal proposal. Your project manager stays in direct contact with you throughout.

How do you protect proprietary study details I share during scoping?

Every parameter, brief, and prototype description you share is handled under our ISO 27001 information security protocols. For sensitive litigation or healthcare studies, we can execute a standalone NDA before any screening begins.

Can I direct my inquiry to a specific facility or market?

Yes. When you submit the contact form, noting your target city helps route your request to the right local team - Chicago, Cincinnati, Columbus, or any of our other locations.

Webinar

In-Store Intercepts: Real Shelves, Real Shoppers, Real Decisions

Wednesday, September 9, 2026 at 2:00 PM ET — Most packaging research happens in a controlled environment. Respondents evaluate carefully because they know that is the task. Then the packaging goes to the shelf, and a real shopper gives it three to five seconds.

What we will cover

The say-do gap between what shoppers tell you and what they reach for. The full range of intercept options, from observation and tallying to shelf redesign, prototype and price testing, and moderated sessions. How to design a study around a specific decision: framing the question, control versus test structure, and store selection.

What happens in the field

Site recon, staffing, shelf setup, daily reset, and prototype chain of custody. How moderators approach shoppers at the shelf and run longer scheduled sessions for depth. What you get back: behavioral counts, shopper voice, visual record, and a live client report that updates during the field — plus who handles what, so you know exactly what to bring.

Register Now

Everyone who registers also receives the Field Guide to In-Store Intercepts.

Speakers

Jen Jump, Business Development Executive at L&E Research

Jen Jump — Business Development Executive, L&E Research

With six years in qualitative research, Jen partners with corporate brands at L&E Research, specializing in CPG. She started as a recruiter and moved through project support, project management, and account management before stepping into business development. That path gives her a working knowledge of every stage of a study, from screener and quota design to the logistics of getting the right people in the room on the right day — which means clients get realistic feasibility up front instead of surprises in field.

John Lathrop, Client Services Manager at L&E Research

John Lathrop — Client Services Manager, L&E Research

John manages client services at L&E Research's Columbus facility, overseeing fieldwork execution, study logistics, and the participant experience — from the first confirmation call to the moment respondents walk out the door. That daily proximity to field gives him a clear read on what makes a study run well and what quietly derails one. His approach is operations first, so clients spend less time managing logistics and more time listening to their participants.

Karen Hines, Ph.D., Partner and Senior Social Sciences Researcher at Illuminology

Karen Hines, Ph.D. — Partner and Senior Social Sciences Researcher, Illuminology

Karen gets excited when conventional assumptions get turned on their head by real human insights. She specializes in both qualitative and quantitative methods; on the qualitative side she designs and leads focus groups, in-depth interviews, and contextual inquiries that uncover the why behind how people actually think, feel, and behave. Whether partnering with corporate clients on marketing and product design or collaborating with community organizations, she guides projects start to finish.