Webinars Archives - L&E Research

Qual vs. Bot: A Study So Real, It’s Artificial

DWG Admin on October 23, 2025

The research world is buzzing about synthetic respondents, but the question remains: can AI-driven panels deliver the same nuance, insight, and emotional depth as real people? As synthetic panel technology matures, researchers are grappling with when – and if – it makes sense to replace human participation with machine-generated responses.

Join L&E Research as we unveil the results of a brand-new case study designed to put synthetic respondents to the test. In this session, we’ll compare real and AI-generated participants across several research tasks, revealing surprising insights about where synthetic data delivers, where it doesn’t, and what that means for the future of research. Along the way, we’ll highlight a few innovative platform features that made this experiment possible.

This isn’t just a theoretical discussion. We’ve built synthetic panels using retrieval-augmented generation (RAG) models and compared them to real participants recruited via Condux’s self-serve capabilities. The result? A compelling, unbiased look at when synthetic works, when it fails, and how researchers can smartly deploy it.

Whether you’re skeptical, curious, or already testing AI in your research stack, this session will help you understand what’s hype – and what’s real.

During this webinar, we’ll explore:

What we tested: An overview of the research design, including how we structured parallel studies with synthetic and real respondents.
How responses differed: Key findings on where synthetic participants aligned with, or diverged from, human data.
Methodological implications: What our results suggest about the strengths and limitations of using AI-generated respondents in various research scenarios.
Workflow considerations: A look at how survey logic, branching, and object detection influenced participant experience and outcomes.
Practical takeaways: Where synthetic inputs can realistically support qualitative and quantitative goals, and where caution is still warranted.

8th Annual Future Trends of Market Research and Technology

DWG Admin on September 10, 2025

Join us for our 8th annual Future Trends of Market Research and Technology roundtable, our most anticipated discussion of the year. Industry experts will share their perspectives on the future of qualitative insights, exploring how technology, authenticity, and shifts in information access are shaping the way we connect with people and deliver meaningful understanding.

With AI adoption accelerating, the rise if synthetic respondents, and major changes in how people search for information, the conversation will cover the issues most important to researchers today. This session will provide guidance on where qualitative research is headed and how to prepare for what’s next.

During this webinar, we will discuss:

A clear perspective on the trends that will shape qualitative research in the year ahead
Practical examples of how AI can enhance insights work while keeping people at the center
Guidance on protecting data integrity and ensuring genuine respondent voices are heard
A better understanding of how new search behaviors are influencing the way research is shared, discovered, and valued

7th Annual Future Trends of Market Research and Technology

DWG Admin on October 29, 2024

Join us for our 7th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research.

Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges, and technology solutions.

So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out! During this webinar, we will discuss:

Navigating the Future of Market Research: Explore the key innovations and shifts driving the evolution of market research and what companies must do to stay ahead, including embracing AI, advanced analytics, and ethical data practices.
Building a Sustainable Research Ecosystem: Discover how brands and suppliers can collaborate more effectively to enhance recruitment strategies and ensure long-term sustainability, focusing on diversity, inclusion, and participant engagement.
Empowering Tomorrow’s Insights Leaders: Learn what new competencies and mindsets will be essential for insights professionals to thrive—ranging from mastering emerging technologies to developing strategic, data-driven decision-making skills.

Unleashing the Power of MROCs to Achieve Better Business Insights

DWG Admin on May 23, 2024

Join us for a deep dive into the world of community-based research and how it can inform stakeholders and provide solutions to complex business problems.

In this webinar, we will explore various topics including MROCs, multi-phased research, and the advantages of both short- and long-term community panels. We will discuss the benefits of quant/qual hybrid solutions and the turn-key US qual/quant research solutions that can be delivered by platforms like aha and L&E. We will also explore the importance of optimizing various methodologies and how your supplier can enhance your research efforts with great customer/client support.

Representatives from L&E Research and aha will share how combining custom built panels with the right tool kits enables brands to ideate and test new concepts, ad campaigns, and more, utilizing this type of solution. Our panel of experts includes: Ray Fischer, a ResTech pioneer with over 20 years in the research industry; Paula Kramer, with more than a decade of experience as a moderator and strategist; and L&E Research’s Kelli Hammock, who has close to 20 years of qualitative recruitment experience; discussion to be led by L&E Research’s CEO, Brett Watkins, who has grown L&E Research from a single-market focus group facility to a seven-market, nationwide recruiting powerhouse.

This webinar is ideal for researchers, marketers, and anyone interested in learning more about community-based research and how it can enhance business insights. Don’t miss this opportunity to gain valuable insights and explore new research solutions!

During this webinar, we will discuss:

Exploring hybrid research methods and the future of business insights
Building successful communities for a collaborative approach to research
The art of community management and how your supplier can support your research needs
Utilizing the right tool kits to ideate and test new concepts, ad campaigns and more

Consider the consumer: Creating a better member experience to increase qualitative community health

DWG Admin on March 26, 2024

Have you ever considered what research participation looks like from the perspective of the participant? What motivates people to participate in research? More importantly, what pain points drive them from continuing to participate in research? Research participants are the lifeblood of qualitative research – researchers cannot obtain insights without the support of real people, so monitoring their perception of the industry is critical to ensuring a healthy and robust qualitative panel ecosystem.

Join our upcoming webinar where representatives from L&E Research, Kelli Hammock and Angela Steed, will share perspectives from real research participants. We’ll explore how to better consider the consumer in your market research and uncover the secrets to enhance the member experience. Discover how to identify the critical trigger and frustration points that can make or break your engagement rates. Gain invaluable insights on increasing engagement and response rates while exploring the motivations behind participating in market research. Our expert panel will provide a participant’s perspective on the industry and data-driven analyses of response rates, disengagement trends, and attrition causes. Don’t miss this opportunity to optimize your market research strategies and revolutionize the way you connect with your audience!

During this webinar, we will discuss:

Why people choose to participate in market research
Why trust and credibility are critical to participants
Participant pain points, and how to mitigate them
Strategies to increase engagement and reduce panel attrition

6th Annual Future Trends of Market Research and Technology

DWG Admin on August 15, 2023

Join us for our 6th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research.

Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges, and technology solutions.

So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out!

During this webinar, we will discuss:

The future of market research, and what the industry will need to do to both survive and thrive
Ways in which both brands and suppliers can positively contribute to the health of the recruiting research ecosystem
What skills insights leaders need in order to succeed

A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective

DWG Admin on January 31, 2023

Still concerned about conducting in-person healthcare research? When it comes to in-person healthcare research, many are still unsure if face-to-face research can be safely conducted. Not only have safety precautions been implemented, they have been tested and proven effective. In this webinar we’ll discuss what we’ve learned, new processes and technologies to ensure safety and efficacy, and where we’re headed. Representatives from L&E Research, Emergo by UL, and the American Institutes for Research will discuss challenges the healthcare research industry faced when struck with a global pandemic. Our panel of experts includes: Stephanie Larsen, board-certified human factors professional, providing services to the medical device, pharmaceutical, and therapeutic device industries; Amy Lin, Research Associate serving as the Cognitive Testing Lead to translate clinical effectiveness research into summarized abstracts to improve final written products; and L&E Research’s April Leonard, who brings over 12 years of clinical experience as a Registered Nurse, and nearly 10 years in Qualitative Healthcare recruitment; discussion to be led by L&E Research’s Senior Client Solutions Manager, Kelli Hammock. During this webinar, we will discuss:

What healthcare researchers did to pivot their process and adapt to the changing research landscape
What companies do to ensure in-person healthcare research is conducted safely when remote methodologies are incompatible with the research objective
Technologies and platforms that prove most beneficial to remote healthcare research when usability testing is necessary
Remote methodologies most useful in accomplishing research goals

5th Annual Future Trends of Market Research and Technology

DWG Admin on September 20, 2022

Join us for our 5th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research. Always our most popular webinar of the year, we will consider the evolving market research industry, what changes are on the horizon, potential challenges and new technology solutions. So, what can we expect, and where do we go from here? Join us for this exciting webinar to find out! During this webinar, we will discuss:

The future of market research, and what’s on the horizon
The Covid-19 Pandemic’s effect on market research
Issues experienced with participant quality and fraud

Stop Sabotaging Your Research! Why Respondent Quality Matters and How To Ensure Data Integrity

DWG Admin on June 28, 2022

Have you ever completed a research project only to find your data is plagued with fraudulent responses? Poor data can result in money wasted on pointless research, faulty research conclusions, and the worst case scenario: product or campaign failures!

Representatives from L&E Research, Procter & Gamble, and Zinklar will discuss challenges the research industry faces when sourcing recruitment and data collection from suppliers. Our panel of fraud-busting experts includes: Tia Maurer, who brings over 20 years of research experience with P&G; Efrain Riberio, with more than 25 years of industry experience and an emphasis on respondent fraud, including advising roles to multiple research providers and industry associations; and L&E Research’s Kelli Hammock, who has close to 20 years of experience in qualitative recruiting; discussion to be led by L&E Research’s CEO, Brett Watkins.

During this webinar, we will discuss:

Why the industry has experienced an uptick in fraudulent data over the past few years, and how this experience differs within both quantitative and qualitative respondent pools
Qualitative controls that your panel provider should implement to ensure data integrity
Why companies should be utilizing quant/qual hybrid methodologies to collect data
Steps the industry can take to mitigate the incidence of bots and fraudulent panelists

Insights R Us: How to Gain BIG Insights From LITTLE Influencers

DWG Admin on March 1, 2022

Traditionally, researchers have focused on gaining insights from parents; after all, they are the ones typically buying products for their children. However, children are ultimately influencing these decisions with the products and content they prefer to consume. Children are insightful, creative, candid, and honest – all qualities that can lead to unexpected outcomes. Conducting research with children can be an incredibly rewarding process, but the variables involved are vastly different from research conducted with adults.

This presentation seeks to inform it’s audience of considerations that should be made when your research target is a child, tween, or teen:

Recruitment to involve parental consent, screening of parents and/or their children, and how to effectively communicate research logistics
Methodology considerations should be made when targeting a younger audience; certain approaches are better suited for children’s research
Moderators must create a discussion guide that is not only geared to hold the interest of young participants, but it must be adaptable, as children can be unpredictable, and guide deviation should be welcomed when new ideas are shared