learn more about the research that was conducted, look no further then the report done by Insight and Measurement’s David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.
The motivation for this research stems from a trend in the industry of recruiting from quantitative panels
for qualitative research in order to ostensibly save time and money. Interested in learning more about the findings of David’s research?
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