QRCA 2024: The Qual Research Landscape of Tomorrow

The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative thinking promoting growth and inspiration within the industry. We left buzzing with new information and ideas; here are our top learnings:

QRCA 2024 conference logo

Recipe for the perfect qual panel: Step Six

Welcome back to our ongoing series uncovering the key ingredients behind the perfect qualitative panel. In this edition, we're diving into the behind-the-scenes elements that make the process seamless and effective - from the importance of the team's expertise to the technological prowess driving operations.

Recipe for the perfect qual panel: Step Five

To ensure the success of your qualitative research, maintaining high-quality control is imperative across all industries. But don't worry, you've made it this far. By following the next steps, you'll be well on your way to creating a top-notch qualitative panel. We'll be exploring the dual realms of professional and government verification, emphasizing meticulous scrutiny in various fields, from healthcare to business research.

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From Chat GPT to Gen Z: Key Takeaways from our Time at CRC

This year's CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by delving deeper into economic, environmental, and social influences on market research.

2023 Corporate Researchers Conference in Chicago

Recipe for the perfect qual panel: Step Four

Recipe for the perfect qual panel Step Four: Recruitment at Its Best  So, you’ve assembled your perfect panel, what now? Now, it's time to ensure that your panel not only reflects the diversity of the groups you're studying but also guarantees...

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​6th Annual Future Trends of Market Research and Technology

For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity.

businessman stands on and looks down a long, straight, rural road that has "2023" and subsequent future years painted on it. In the distance, as the road meets the horizon, puffy clouds punctuate the blue sky.