Digital qual – the 51st state?

In times of constant change - and the digital qualitative research world is certainly experiencing constant change - two things are vitally important.

It’s crucial to keep your eye on what is changing - the new opportunities, technologies and ideas that are springing up. It’s also crucial to keep a place in your thinking for what has not changed - the basic principles that consumer research rests on.

5th Annual Future Trends of Market Research and Technology

L&E WEBINAR SERIES 5th Annual Future Trends of Market Research and Technology Tuesday, September 20, 2022 at 1:00 PM ETJoin us for our 5th annual Future Trends of Market Research and Technology roundtable discussion with industry experts...

Have you visited L&E Research’s Denver facility?

Our location in Denver is just one of our many national market research facilities. Based in the Rock Island building in downtown Denver’s LoDo neighborhood, we’re a short walk from Union Station, Larimer Square, and the 16th Street Mall. Just because you’re in Denver for market research, it doesn’t mean you have to miss out on all the city has to offer! Try to catch a live concert at Red Rocks amphitheater, take a walk down Pearl Street in Boulder, or travel west to spend some time in the Rocky Mountains. Colorado has something for everyone.

Are You Sabotaging Your Research?

Fraudulent panelists have always plagued market research recruiters and panel providers, but the industry experienced an exponential uptick in fraud due to the Covid-19 pandemic: when the world navigated ways to live remotely, scammers followed suit and found a way to scam more effectively online.