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Cutting edge thinking about qualitative recruitment.

A collection of news, thought-leadership, success stories and more.

Press Release

CIRQ Announces Certification of L&E Research to ISO 20252 Standard

CIRQ, an accredited International Standards Organization (ISO) audit and certification body and subsidiary of the Insights Association, has announced that...
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BLOG

Built for Flexibility: Cincinnati’s New Home for Sensory and Simulated Research

At L&E Research, we continuously listen to the needs of our clients and evolve our offerings to meet the ever-changing...
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BLOG

Strides of Solidarity: L&E Joins the Research Community to Give Back

At L&E Research, our mission has always extended beyond connecting researchers with the right people: we are committed to making...
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BLOG

Rallying for a Cause: L&E Health at Relay for Life

On May 3rd, members of our L&E Health team gathered in Cary, North Carolina, to take part in the Relay...
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BLOG

Smarter Strategies, Better Experiences: What We’ve Learned

Welcome back to the final blog of our Challenging the Status Qual series, where we delve into L&E’s journey to...
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BLOG

How L&E Is Solving Market Research’s Biggest Data Challenge

A Message From the CEO Dear Partner,  A lot of talk about data quality has risen to a roar of...
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BLOG

Navigating New Realities: Insights from Quirks Chicago 2025

The recent Quirks Chicago conference offered a compelling look into the current trends and challenges of market research. L&E Research...
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Press Release

L&E Research and Adrich.io Partner to Elevate Consumer Insights with Real-Time Behavioral Data

Raleigh, NC – April 24, 2025 – L&E Research, a leader in market research and consumer insights, today announced a...
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BLOG

Injection Naïve: The New Unicorn?

If you are a human factors engineer, medical device UX researcher or a healthcare market research firm, you have surely...
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BLOG

Human-Centered Research: What We Learned at Intellus 2025

One of the most appreciated aspects of Intellus this year was its intimate atmosphere. Unlike massive industry events, the conference...
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BLOG

Reflecting on QRCA 2025: A Warm and Engaging Gathering for Qualitative Researchers

The annual QRCA conference is always a standout event in the qualitative research industry, and this year’s gathering in Philadelphia...
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BLOG

Participant Engagement: What Makes an Experience Meaningful?

Fresh off the press, it’s another of our Challenging the Status Qual blogs! In the previous edition we dove into...
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BLOG

L&E Health Takes Strides in the Fight Against Type 1 Diabetes

In the heart of Denver’s City Park, team L&E Health joined forces with the community for the Breakthrough Diabetes Walk,...
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BLOG

The Human Touch in High-Tech Research: A 2024 Outlook on Industry Trends

Our 7th annual Future Trends in Research and Technology webinar brought together leaders in the market research industry to discuss how innovations...
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BLOG

Optimizing Participant Engagement: Tackling Frustrations in the Screening Process

Welcome back to our Challenging the Status Qual series! In the previous blog of this series we looked at the real...
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BLOG

Human Touch and Tech Trends: Fall Events Recap

This fall, we’ve attended some of the most anticipated events of the year: ESOMAR Congress, Insights Association’s CRC, and The...
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News

L&E Research Demonstrates Commitment to Community with Charitable Donation to Veterans Life Center

Raleigh, NC – November 11, 2024 – L&E Research, a leader in market research recruitment, proudly upholds its core value of “Giving...
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Webinars

​7th Annual Future Trends of Market Research and Technology

Join us for our 7th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E...
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Press Release

L&E Research Opens New Chicago Facility for Medical Simulations

Chicago, IL – Tuesday, October 7 – L&E Research, a leading provider dedicated to connecting companies with their customers, announces...
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BLOG

It’s all about the people

  Today, we’re very happy to share our new visual identity. There have been some exciting changes here at L&E...
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Press Release

L&E research unveils new visual identity focused on putting people first

Raleigh, NC – September 9, 2024 – L&E Research, a leading provider dedicated to connecting companies with their customers, today...
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Press Release

L&E Research Is Relocating Its Facility In Columbus, Ohio

Columbus, OH — L&E Research, a leading provider dedicated to connecting companies with the voices of their customers, is relocating...
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BLOG

The Importance of Data Quality and Participant Selection

Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market...
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BLOG

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024 Welcome to our recap of one of the most anticipated...
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Press Release

L&E is proud to announce their partnership with UGA’s MMR

Raleigh, NC, August 1, 2024L&E Research is delighted to become the newest advisory board member and valued partner of the...
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BLOG

The Real Participants’ Motivators

The Real Participants’ Motivators Research participants have often been overlooked. We want to change that. With our researcher partners, we...
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BLOG

Enhancing Participants’ Experience Together

Enhancing Participants’ Experience Together For too long, the experience of research participants has been overlooked. At L&E we are determined...
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News

A Journey of Innovation and Connection at L&E Research’s Orlando Retreat

At L&E Research, our annual retreat transformed into a vibrant celebration of innovation and camaraderie, set against the enchanting backdrop...
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News

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver L&E Research has expanded its footprint with a new state-of-the-art facility...
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BLOG

The Business of What’s Next: Anticipating Disruptions in Market Research

The Business of What’s Next: Anticipating Disruptions in Market Research Business as usual now means anticipating what’s next. Advancements in...
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News

L&E Research Gears Up for a Fun and Innovative Management Retreat in Orlando!

L&E Research, a premier company in the market research industry, is pleased to announce its annual management retreat from June...
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Webinars

​Unleashing the Power of MROCs to Achieve Better Business Insights

Join us for a deep dive into the world of community-based research and how it can inform stakeholders and provide...
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BLOG

April Adventures: Atlanta to Austin and All Around

April Adventures: Atlanta to Austin and All Around Several members of team L&E attended the Insights Association’s Annual Conference and...
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eBook

Zesty Recipes for the Perfect Qualitative Panel

A step-by-step guide to your research project success Welcome to the kitchen of L&E Research, where every project is a...
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BLOG

The Crucial Role of Participant Engagement in Qualitative Market Research

The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research, research participants are...
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Webinars

​Consider the consumer: Creating a better member experience to increase qualitative community health

Have you ever considered what research participation looks like from the perspective of the participant? What motivates people to participate...
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BLOG

The 5 Advantages of Working with an ISO Certified Partner

The 5 Advantages of Working with an ISO Certified Partner In an era where worries about data security breaches and...
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Case Study

Humanetics Digital Case Study

Shaping the Future with Humanetics Digital North America What does the average US customer’s body look like? How tall are...
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BLOG

QRCA 2024: The Qual Research Landscape of Tomorrow

QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held...
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BLOG

Recipe for the perfect qual panel: Step Six

Recipe for the perfect qual panel Step Six: How to Make it Happen  Welcome back to our ongoing series uncovering...
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News

Exciting changes and innovations at L&E Research in 2024!

I hope that your holidays were warm and festive, surrounded by loved ones.  Here at L&E Research, the team has...
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BLOG

Recipe for the perfect qual panel: Step Five

Recipe for the perfect qual panel Step Five: Quality Control for Qualitative Excellence  To ensure the success of your qualitative...
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BLOG

From Chat GPT to Gen Z: Key Takeaways from our Time at CRC

From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with...
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BLOG

A Letter from Brett Watkins

The weather is getting cooler, but L&E Research is warming up to the season of giving that’s right around the...
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BLOG

Recipe for the perfect qual panel: Step Four

Recipe for the perfect qual panel Step Four: Recruitment at Its Best  So, you’ve assembled your perfect panel, what now?...
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Press Release

CIRQ ANNOUNCES CERTIFICATION OF L&E RESEARCH TO THE ISO 27001 STANDARD

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary...
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BLOG

6th Annual Future Trends of Market Research and Technology

For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the...
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Webinars

​6th Annual Future Trends of Market Research and Technology

Join us for our 6th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E...
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News

Living Our Core Values

In June, the Consumer Operations team decided to participate in a community outreach program during our team time at the...
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BLOG

Recipe for the perfect qual panel: Step Three

Recipe for the perfect qual panel Step Three: Quality Qualitative panels  This is probably one of the most important ingredients...
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BLOG

Recipe for the perfect qual panel: Step 2

Recipe for the perfect qual panel Step Two: Project Management Now that you know how to build solid foundations through a successful...
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BLOG

Unleashing the Power of MROCs to Achieve Better Business Insights

Unleashing the Power of MROCs to Achieve Better Business Insights The concept of research has evolved significantly, moving towards a...
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Case Study

DOAR Case Study

Planning successful Jury Research Events with DOAR The story DOAR is a leading trial consulting firm with over 30 years...
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News

We’re Packing Our Bags!

June 05, 2023 We’re heading to Asheville, NC for L&E’s annual management retreat, June 20-22, 2023. Like many organizations, at...
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BLOG

Recipe for the perfect qual panel

Recipe for the perfect qual panel Step One: Planning and consultation Great results are as important as the starting point. To...
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BLOG

Running for good with Race Around the World

Running for good with Race Around the World This month the L&E team is in their running gear. For the...
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Case Study

User-View Case Study

Delivering on promises for User-View The story Human factors and design experts User-View have been a long-term partner of L&E....
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BLOG

We support the Market Research Education Foundation

The MREF is a global organization that helps marginalized children access high-quality education. Through financial and human resources, and involving...
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BLOG

A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective

A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective When the pandemic began...
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Case Study

Creative Medical Research Case Study

Working as partners with CMR The story Creative Medical Research (CMR) is a market research company specializing in global medical...
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Webinars

​A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective

Still concerned about conducting in-person healthcare research? When it comes to in-person healthcare research, many are still unsure if face-to-face research...
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BLOG

Summary: 5th Annual Future Trends of Market Research and Technology

For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the...
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BLOG

Digital qual – the 51st state?

New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In...
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Webinars

5th Annual Future Trends of Market Research and Technology

Join us for our 5th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E...
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BLOG

Are You Sabotaging Your Research?

Fraudulent panelists have always plagued market research recruiters and panel providers, but the industry experienced an exponential uptick in fraud...
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Webinars

Stop Sabotaging Your Research! Why Respondent Quality Matters and How To Ensure Data Integrity

Have you ever completed a research project only to find your data is plagued with fraudulent responses? Poor data can...
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Webinars

Insights R Us: How to Gain BIG Insights From LITTLE Influencers

Traditionally, researchers have focused on gaining insights from parents; after all, they are the ones typically buying products for their...
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Webinars

L&E Research Technology Solutions presenting Aha! The Online Qual Platform

Online platforms have changed qualitative research by offering respondents in-the-moment access through mobile and social media, making reach much more...
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Report

L&E’s Post COVID-19 Research Report

We conducted research with our own panel to gauge their level of comfort in returning to in-person research. We have...
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Report

Research on Research – L&E’s Journey to Understanding Our Research Participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means...
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BLOG

The Latest in Qualitative Research Technology – Part 2

New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data...
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Report

6 Steps To Perfect Qual – Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use...
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Report

Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete...
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Report

6 Steps To Perfect Qual – Step 3: Fieldwork & Data Collection

STEP 3: FIELDWORK & DATA COLLECTION When you back your fieldwork and data collection with the latest technology, you can’t...
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eBook

Getting the Most Out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator

Download eBook L&E Research is pleased to announce the release of our newest eBook, Getting the Most out of Qualitative Research:...
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eBook

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

We are pleased to announce the release of our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!...
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Report

6 Steps To Perfect Qual – Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture,...
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eBook

5 Ways That Focus Groups Meet Marketers’ Needs In A Digital World

To download your free copy of our new eBook, 5 Ways that Focus Groups meet Marketers’ Needs in a Digital World, please...
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Report

6 Steps To Perfect Qual – Step 5: Insight Communication

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders...
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Report

Emerging Methods in Qualitative Research Technology

LANDING A FULL 360 VIEW OF THE CONSUMER Technology is bringing researchers, stakeholders and brands closer than ever to their...
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eBook

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into...
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Report

Interpreting Nonconscious Data

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys...
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Report

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

STEP 1: QUALITATIVE RESEARCH DESIGN With an optimized research design, a small consultancy can really punch above its weight. This...
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Report

6 Steps To Perfect Qual – Step 2: Qualitative Research Recruiting

STEP 2: QUALITATIVE RESEARCH RECRUITING How do you get the best insight? You recruit the best possible participants. This L&E...
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Webinars

L&E Research Technology Solutions presenting Mindsight by Isobar

Emotion provides the energy behind virtually every behavior we engage in every day of our lives. But it also unlocks...
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Webinars

L&E Research Technology Solutions presenting The Virtual Wall by Informed Decisions Group

Everything seems to be mobile these days, but what about going to a store with a consumer? Informed Decisions Group...
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Webinars

L&E Research Technology Solutions Presenting LivingLens

Video is the ultimate storytelling medium. It can engage respondents, stakeholders and brands, powering actionable insights for informed business decisions....
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Webinars

L&E Research Technology Solutions Presenting Focus Forward

Technologies used in onsite qualitative research are improving constantly, but how do you know what’s new, what’s improved and what’s...
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Webinars

4th Annual Future Trends of Market Research and Technology

The market research industry is evolving — exciting changes are on the horizon, including innovative technology solutions. Simultaneously, challenges exist,...
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BLOG

The Latest in Qualitative Research Technology – Part 1

Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E...
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Webinars

The Latest in Qualitative Research Technology

Recent innovations in AI and video technology are helping qualitative researchers gather insights online as never before. See them and...
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Press Release

L&E Announces The Launch of Virtual Facility and Reopening of Manhattan Location

May 18, 2021 Raleigh, NC – May 18, 2021 – L&E Research is pleased to announce the launch of its...
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Webinars

3rd Annual Future Trends of Market Research and Technology

Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Metrics: The Key To Any Business (Especially When Your Team Works From Home!)

As so many are struggling with their businesses in this new reality we call COVID, we have all been confronted...
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BLOG

IDG – The Virtual Aisle – An Alternative Solution for In-Store Research

Need to get in-store research done, but having trouble getting permission to get into a store? IDG’s Life-Sized Virtual Aisle...
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Press Release

L&E Expands To New York City

Raleigh, NC – March 2, 2020 – L&E Research, the preferred choice for qualitative research in the U.S., is pleased...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Communication: Part 2

As a follow up to my post last week about communication, I discussed the 5 key tools that we used...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Communication

As many on our team have written about tricks to help your day-to-day strategy on working from home, in this...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Stress Relief

We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Establishing a Routine

Kicking off week #2 of our blog series, were you able to get your workspace set up last week?This week...
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BLOG

L&E Blog Series: Working in a Virtual Environment – Your Workspace

In this blog post series, we hope to help you if you are new to the virtual workforce and provide...
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Webinars

L&E Research Technology Solutions Presenting AYTM & Qualsights

Join us for our first webinar of 2020 at your own convenience (via on-demand) and learn about the newest technology...
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BLOG

Webinar | Technology Partners – Discussion with AYTM & QualSights

Free On-Demand Webinar – L&E Webinar Series On March 18th, 2020, we hosted our first webinar of the year. In...
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BLOG

Research on Research | New White Paper

White Paper Download L&E’s journey to understanding our research participants Is great qualitative research recruiting important to you? We hear...
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Report

Qual Research Deserves Better Than Quant Panels

Report Download Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel If you downloaded our white...
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BLOG

Is your qualitative research helpful or harmful? | New White Paper from L&E

White Paper Download Is your qualitative research helpful or harmful? Recent trends in the market research industry show that more...
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Webinars

Updates in Qualitative Research Technology

We are bringing back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year...
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BLOG

Webinar | Updates in Qualitative Research Technology

Free On-Demand L&E Webinar On September 18th, 2019 we hosted our most popular webinar of the year. We are brought...
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BLOG

Recruiting the Best Market Research Respondents

  Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in...
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Webinars

Who Cares about Data Quality?

Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights?...
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BLOG

Webinar | Who Cares about Data Quality?

FREE On-Demand L&E Webinar On June 26th, 2019 we hosted our second webinar of the year focusing on the topic...
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BLOG

Renee’s Takeaways – Get the scoop on L&E’s Tech Partners Webinar!

Webinar Summary L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019...
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BLOG

Think Outside the Box: Creative Ideas for Better Qualitative Research

Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of...
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Webinars

L&E Technology Partners – A Deeper Look at Qual Research Technology Research Design

Feeling like you’re behind the curve on the latest technologies used in qualitative research? Thinking about integrating the latest and...
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BLOG

Webinar | L&E Technology Partners – A Deeper Look at Qual Research Technology

FREE on-demand L&E WEBINAR On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned...
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BLOG

The automation takeover? How to co-exist with robots

Automation has moved into the world of qualitative research, and it’s safe to say it’s here to stay. For years...
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BLOG

The power of video

When it comes to inspiring actionable insight, video is the most engaging and convincing platform. Hands down, video takes the...
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BLOG

6 Steps to Perfect Qual Series: Step 6 – Maintaining Client Relationships | New White Paper from L&E

  6 Steps to Perfect Qual White Paper Download Step 6: Maintaining Client Relationships A good marketing strategy is paramount...
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BLOG

Renee’s Takeaways – Get the scoop on L&E’s Final Webinar of 2018!

Webinar Series Summary 6 Steps to Perfect Qual: Step 6 – Maintaining Client Relationships – Webinar held on November 14,...
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BLOG

Webinar | 6 Steps to Perfect Qual- Step 6: Maintaining Client Relationships

FREE ON-DEMAND L&E WEBINAR On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The...
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Webinars

6 Steps to Perfect Qual – Step 6: Maintaining Client Relationships

Maintaining client relationships and nurturing leads may seem time consuming, but for consultants and corporate researchers it’s a vital resource...
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BLOG

Get rid of the sales pitch: use your qualitative skills to win new business

As qualitative researchers it’s our job to understand and interpret people, to find out their thoughts and feelings, and to...
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BLOG

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using...
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BLOG

IDG Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each...
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BLOG

Renee’s Takeaways – Get the scoop on L&E’s Tech Webinar!

Webinar Series Summary Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018 I have to...
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BLOG

Isobar Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each...
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BLOG

Aha! Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each...
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BLOG

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free on-demand L&E Webinar On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with...
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BLOG

Focus Forward Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each...
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Webinars

Emerging Methods in Qualitative Research Technology

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.  Small consultative researchers and corporate researchers alike...
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BLOG

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology Landing a full 360 view of the consumer White Paper Download Technology is bringing...
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BLOG

LivingLens Overview – L&E Tech Partner On-Demand Webinar Series

In anticipation of our upcoming webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and...
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BLOG

Visualizing research to make an impact – Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented...
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BLOG

The art of storytelling – The role of knowing your audience

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to...
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BLOG

Renee’s Takeaways – Q2 Quarterly Roundup

1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them...
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BLOG

Renee’s Takeaways – Get the scoop on L&E’s Qual Analysis and Insight Communication Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar –...
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BLOG

6 Steps to Perfect Qual Series: Step 5 – Insight Communication | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 5: Insight Communication Once you’ve completed your qualitative research, it’s crucial...
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Webinars

6 Steps to Perfect Qual – Steps 4 & 5: Qualitative Analytics and Insight Communications

Putting together qualitative analysis and communicating qualitative insight can seem a daunting process, so we wanted to offer you the...
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BLOG

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence...
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BLOG

6 Steps to Perfect Qual Series: Step 4 – Qualitative Analysis | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 4: Qualitative Analysis To get to the heart of qualitative analysis,...
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BLOG

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual – Free L&E Webinar Series (available via on-demand) On June 6, 2018, L&E hosted our...
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BLOG

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora...
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BLOG

Renee’s Takeaways – Get the scoop on L&E’s Qual Research Recruiting Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April...
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BLOG

Webinar Recording | 6 Steps to Perfect Qual- Step 2: Qualitative Research Recruitment

6 Steps to Perfect Qual – Free L&E Webinar Series On April 11, 2018, L&E hosted our second webinar in...
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Webinars

6 Steps to Perfect Qual – Step 2: Qualitative Recruitment

In order to provide true insight, researchers need to guarantee the best possible participants. But for this guarantee, there are...
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BLOG

B2B Qual – going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview.  However, there are...
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BLOG

Renee’s Takeaways – Quarterly Roundup

Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have...
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BLOG

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard? Video puts data...
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BLOG

6 Steps to Perfect Qual Series: Step 3 – Fieldwork & Data Collection | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 3: Fieldwork & Data Collection When you back your fieldwork and...
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BLOG

More time to focus on the good (participants)

Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just...
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BLOG

The myth of cheaters and repeaters – An insider’s look into qualitative research participants

If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the...
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BLOG

The world’s largest library – Putting perspective into research design

The research design stage of a qualitative project often revolves around the research question. In fact, the key is to...
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BLOG

6 Steps to Perfect Qual Series: Step 2 – Qualitative Research Recruitment | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 2: Qualitative research recruiting How do you get the best insight?...
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Crossing borders? How to set your research subjects at ease

With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the...
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Renee’s Takeaways – Get the scoop on L&E’s Qual Research Design Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 1 – Qualitative Research Design Webinar – Webinar held on January...
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6 Steps to Perfect Qual Series: Step 1 – Qualitative Research Design | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 1: Qualitative research design With an optimized research design, a small...
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Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual – Free L&E Webinar Series On January 17, 2018, L&E hosted our first webinar in...
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Webinars

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

L&E held our first webinar in our “Six Steps to Perfect Qual” webinar series we’ll be hosting in 2018. The...
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Press Release

L&E Research Announces New Technology Partnerships

August 31, 2017 Raleigh, NC – August 31, 2017 – L&E Research, the preferred choice for recruiting and facilities in...
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L&E Research Announces New Technology Partnerships

Raleigh, NC – August 31, 2017 – L&E Research, the preferred choice for recruiting and facilities in the qualitative market research...
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AI and Automation

AI and Automation – More Time for the Good Stuff. AI and Automation.  These are terms that were first associated...
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Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience...
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Webinar Recording | More Insights, Tools and Techniques for Writing Better Screeners

Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually...
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Emotional Measurement in Qualitative Research: Key Considerations

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research...
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Qual at Quant Scale

Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple...
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The Intersection of Scalable Qual, Mobile and Video

Scaling Qual One of the most arresting stories of the 21st century is how quickly and profoundly technology has changed...
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L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research

Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT...
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Using Qualitative Research to Prevent Another Election Debacle

Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017....
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Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

You’ve heard it said before – qualitative research gives you the “Why?” and quantitative gives you the “How much?” However,...
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Interpreting Nonconscious Data | New eBook from L&E

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys...
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L&E Webinar | The Participation Game: How & Why Millennial Consumers Adopt Brands

Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they...
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Qualitative Research: Adapting with the Needs of Researchers

Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of...
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Webinar Recording | The What, When, Why & How of Unobtrusive Observation

Ethnographic market research aims to understand the consumer in her natural environment. Typical ethnographic research requires a skilled interviewer to...
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Why Focus Groups are Thriving in a Digital World

Recently, technology has given marketers many new and innovative ways to tap in the customer psyche and create a stronger,...
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Better Together: Using Qualitative Research for Better Quantitative Research

Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author...
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The Potential of Technology and Observational Research

  Can you observe the future?  What about the past?  Can you observe something you haven’t seen?  Watching a movie...
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L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research. Screeners...
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How to Choose a City for Your Market Research Project

One of the most critical elements to ensuring market research project success is to make sure you have the right respondents....
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Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into...
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In Qualitative Research, Size Does Matter!

In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their...
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Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key...
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Webinar Recording | Mobile Research in 2016: An Update

Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is...
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Start with the End in Mind: Make Sure your Research Leads to the Right Decisions

“There is nothing like looking if you want to find something. You certainly usually find something, if you look, but...
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GRIT Commentary: Killing the Error of Omission

We are wrong and we know it.  Marketing research has always been plagued by error and assumptions; random sampling almost...
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L&E Workshop Video | Serve Your Customers Better with User Experience Research

With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research...
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Integrated Marketing: Getting Maximum Impact from your Marketing Tactics

By: Steve Henke, President & Founder of Harpeth Marketing Imagine you work for a small-to-mid-size firm with a small – but...
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Webinar | Doing it Right: Tips & Tricks for the Top Marketing Tactics

All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are...
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Workshop Video | Writing Shorter Questionnaires: Save Money AND Get Better Data

Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking surveys on mobile...
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L&E Workshop – Observing Consumer Behavior: Past, Present, and Future

The study of consumer behavior has existed for more than 50 years. How consumers think, what drives them to purchase...
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Play with All of Research’s New Toys, But Don’t Dismiss Qualitative Research

“If you could do only one type of research, would it be qualitative or quantitative?” I was once asked this...
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Workshop Video: Marketing to Kids in a Tech-Forward World

Getting and keeping traction with kids requires an understanding of how they think and act, and what they respond to...
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Insights from Qual 360

By guest writer: Jen Ignacz (This post originally appeared on the Topp blog) As a UX researcher, I have found out...
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Case Study

Moderator, Teacher, Traffic Cop, Idea Protector, Listener: Conducting Qualitative Research with Kids

Everyone knows kids are different from adults. But have you ever thought about how those differences translate to marketing research?...
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Understanding Consumer Psychology for Better Insights: Workshop Video

L&E recently hosted the workshop “Seeing the Forest for the Trees: Understanding Consumer Psychology for Better Insights” led by Jason...
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L&E Workshop Video | Growing Up Digital: Marketing to Kids in a Tech-Forward World

Call them Generation Z, iGen, or Digital Natives, today’s kids are the first generation born into the Internet-connected world. How...
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The Power of Qualitative Research: Part 3

In our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we explored how qualitative research addresses common...
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The Power of Qualitative Research: Part 2

Case studies are a great way to expand our thinking about qualitative research and how it can be applied to...
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The Power of Qualitative Research: Part 1

In our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we discuss how qualitative research can be...
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L&E Research Celebrates 30 Years of Serving Clients

1984 was an important year, with many new products, brands and marketing campaigns introduced. To name just a few: Apple...
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L&E Research in 2014 – Resources for YOUR Success

December 30, 2014 What a year! 2014 marks our 30th year in business and it was an eventful year for us –...
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Press Release

L&E Research Named to the Inc. 5000 List for 2014

December 4, 2014 L&E Research, a Raleigh, NC-based business founded in 1984, has been named to the Inc. 5000 list...
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Press Release

L&E Research Celebrates 30th Anniversary

November 20, 2014 L&E Research, a Raleigh, NC-based business founded in 1984, is celebrating its 30th anniversary this year.  Started by...
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Saving Money on Focus Groups

Some marketers seem to think that the best reasons for conducting focus groups is that they are fast and cheap....
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Building a Great Partnership with your Moderator

If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way...
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Press Release

L&E Research Increases Secondary Market Stronghold

August 14, 2014 L&E Research is proud to announce AIM Research’s Baltimore, MD and Columbus, OH branches are now part...
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5 Things You Need to Know About Hotel Security

Are you safe when you travel? CBS News Travel Reporter, Peter S. Greenberg, shares 5 things every traveler needs to...
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Press Release

L&E Research Now Provides Market Research Services in Cincinnati, Ohio

July 20, 2014 L&E Research announced on June 1st, 2014 that they are expanding their market research offerings by adding...
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