Julie McGuigan

Project Director

Loyal & Empathetic

Julie has been working in the market research industry since 1995. She has worked on both the supplier and corporate side, managing marketing research. Julie has a passion for qualitative research and is fascinated by the human experience and what inspires and motivates behavior. Julie’s curiosity has led her to live, travel and work in places from Dalton, Georgia, all the way to Dubai in the United Arab Emirates. Julie has a BS in Journalism and Advertising from The University of Kansas. Julie enjoys creative fiction writing, photography, swimming and spending time with family and friends in her free time.

Insights About Me

What do you like best about what you do?

I enjoy assisting clients in uncovering the consumer “aha” market research motivators.

What is your favorite L&E core value?

Be passionate about delivering excellence.

What are you passionate about?

Helping clients uncover what inspires purchase behavior through market research.

What is your guilty pleasure?

Haagen-Dazs Chocolate Chip Ice-Cream

What book or movie title would best represent the story of your life?

The Emotionally Resilient Expat – Engage, Adapt and Thrive Across Cultures

If you had a superpower, what would it be?

The ability to fly

What is the one thing most people don’t know about you?

I completed a competitive swim of 3km around the Burj Al Arab hotel in Dubai for my 40th birthday.