Custom QUALitative SERVICES

When our clients approach us with market research questions, they are unsure of whether a qualitative or quantitative approach is the most appropriate. We clarify that qualitative research is ideal when a thorough comprehension of a topic is required. Through methods like observation, conversation, and co-creation, qualitative research assists in determining the “why” and “how,” as opposed to the “what,” “when,” and “how much.” Through qualitative research, we can comprehend the emotional link that influences consumer behavior.

Our QUALITATIVE MARKET RESEARCH METHODS

• In-Person Focus Groups: Face-to-face discussions with respondents who have the information you need
• Mini Groups: In-depth interviews and data mining with groups of two or three people
• One-On-One Interviews: Dig deeper into respondents’ answers, without the distraction of other respondents
• Online Focus Groups: Cut travel costs and time and reach geographically dispersed respondents
• Ethnographies & Shop-a-longs: Onsite observation and interviews to better understand how your customer makes purchase decisions – and why
• Eye Tracking Labs: Learn how consumers see and process information online, in print, and on television
• Virtual Meetings: Video conferencing, recording and streaming services keep colleagues and clients engaged while holding project costs down

WHY Our QUALITATIVE MARKET SERVICES

When our clients approach us with market research questions, they are unsure of whether a qualitative or quantitative approach is the most appropriate. We clarify that qualitative research is ideal when a thorough comprehension of a topic is required. Through methods like observation, conversation, and co-creation, qualitative research assists in determining the “why” and “how,” as opposed to the “what,” “when,” and “how much.” Through qualitative research, we can comprehend the emotional link that influences consumer behavior.

FAQs