Insights & Resources

Ideas worth talking about

Perspectives on qualitative recruitment, panel quality, and getting closer to the people behind your research.

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Press Release

August 21, 2026

L&E Research Welcomes Stephenie Gordon as Business Development Executive

RALEIGH, N.C., August 20, 2026: L&E Research welcomes Stephenie Gordon as Business Development Executive. Stephenie brings almost 30 years of experience in insights and data collection, most recently at TriVoca Health.

Corporate
Our People
Press Release
Webinar

August 17, 2026

In-Store Intercepts: Real Shelves, Real Shoppers, Real Decisions

Most packaging research happens in a controlled environment. Respondents evaluate carefully because they know that is the task. Then the packaging goes to the shelf — and a real shopper gives it three to five seconds. Join L&E Research for a working conversation about how in-store intercept research captures what shoppers actually do at the shelf.

Consumer
Client Impact, Immersive Research, Innovate & Evolve, Smart Strategies
Webinar
Blog

August 17, 2026

Market Research Screening: Why It’s the Most Important Step (And Where It Fails)

When market research results disappoint — when data doesn’t hold up in the real world, when product launches miss their mark, when insights feel hollow — teams often look first at the methodology or the questionnaire. But there’s a step that gets far less scrutiny than it deserves: participant screening.

Consumer
Insight Integrity, Our People
Blog
Blog

June 22, 2026

Research Quality Lives in People, Not Binders

What a clean ISO 20252 audit actually proves. Most quality audits end with a list. The auditor walks the floor, reviews the records, sits with the team, and then hands over a tally: a nonconformity here, an observation there, an “opportunity for improvement” that everyone nods at and files away. The list is the point.

Corporate
Insight Integrity, Our People
Blog
Behind the Glass title card with Brett Watkins, CEO of L&E Research, on synthetic data and AI running out of human truth.
Blog

June 19, 2026

“Why Is My Photocopy So Blurry?” Why AI Is Running Out of Human Truth, and How You Can Protect Your Brand

By Brett Watkins, CEO, L&E Research Most of us are mulling the future of the insights industry and the impact of AI and synthetic data on helping brands predict human behavior. AI and synthetic data are promising the next “cheap insights, even faster!” As a qualitative research guy, I feel like I’ve seen this movie

Corporate
Industry Insights, Innovate & Evolve, Insight Integrity
Blog
Press Release

June 19, 2026

L&E Research Passes First ISO 20252:2019 Surveillance Audit With Zero Findings

RALEIGH, N.C. — June 17, 2026 — L&E Research, a trusted partner connecting companies with people to make meaningful conversations happen, today announced it has completed its first ISO 20252:2019 surveillance audit with zero nonconformities and zero areas of note. The audit was conducted by CIRQ, the Certification Institute for Research Quality, an accredited certification

Corporate
Industry Insights, Insight Integrity
Press Release
Blog

April 23, 2026

In-Person Qualitative Research Still Matters

L&E CEO Brett Watkins makes the case for in-person qualitative research, drawing on the jobs-to-be-done framework and four decades behind the glass.

Corporate
Insight Integrity, Inspiring Environments, Smart Strategies
Blog
Blog

April 22, 2026

Focus Group Facility in New York City | Midtown Manhattan

L&E Research operates a five-suite qualitative research facility in Midtown Manhattan, steps from Bryant Park. Large rooms for jury research, multilingual support, and HD streaming.

Corporate
Inspiring Environments
Blog
Blog

March 11, 2026

Panel Size Is a Vanity Metric. Quality Is a Different Story.

Panel size gets all the attention. But the quality of qualitative research depends on how participants are recruited, verified, and maintained over time. The real story is in the infrastructure.

Consumer
Client Impact, Industry Insights, Insight Integrity, Your People
Blog
Press Release

February 11, 2026

L&E Research Expands Research Leadership with Andrea Swinicki Addition

RALEIGH, N.C. February 9, 2026 — L&E Research, a trusted partner connecting companies with people to make meaningful conversations happen, is pleased to announce the addition of Andrea Swinicki as Research Design Engineer. Andrea brings more than 15 years of experience at Procter & Gamble. There, she led brand and product research, study design, and

Corporate
Your People
Press Release
Blog

January 27, 2026

Why Your Product Tests Are Only Telling Half the Story

Surveys miss critical feedback. Learn when consumer research methodology should combine surveys with sensory testing for complete insights.

Consumer
Insight Integrity, Smart Strategies
Blog
Blog

January 15, 2026

Participant Retention Strategies for Small Research Teams

Participant retention breaks down in predictable ways for small research teams. Infrastructure gaps cause the problem. Small teams juggle multiple clients, tight timelines, and scrappy budgets while managing methodology, client communication, and analysis. Research participant recruitment becomes one more task competing for limited capacity. The consequences show up later. Participants confirm, then disappear. No-shows force

Corporate
Client Impact
Blog
Blog

January 12, 2026

What Rushed Research Is Getting Wrong

Speed sells in research. Clients want insights before the quarter closes, before the product ships, before the campaign runs. The pressure is real, and the promise of “real-time” research sounds like a competitive advantage. Fast research often fails in ways teams don’t see until decisions have already been made. Sample quality drops. Validation gets skipped.

Corporate
Client Impact
Blog
Blog

December 12, 2025

Why Human Context Still Beats Machine Data

Data can be accurate and still be wrong for a decision. That tension is growing as organizations collect more information than they can meaningfully interpret. Machine-driven insights now process millions of data points instantly, surfacing patterns and reports without human involvement, but the increase in data hasn’t made decisions easier – it has simply raised

Corporate
Industry Insights, Innovate & Evolve
Blog
Blog

December 8, 2025

Beyond the Pattern: Insights Only Real People Can Reveal

Artificial intelligence is reshaping the insights industry at an extraordinary pace. AI qualitative research has introduced new tools, new models, and new workflows that continue to push the boundaries of what is possible, tempting researchers with faster timelines and cleaner datasets. Yet beneath that excitement sits an important question: where does synthetic data strengthen the

Corporate
Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity, Your People
Blog
Blog

December 1, 2025

The Smart Way to Use AI in Market Research

AI in market research has created a spectrum of responses. Some avoid it entirely, convinced that automation will compromise data quality. Others adopt every new tool without testing whether it actually improves outcomes. The teams getting it right are those who deploy AI where it accelerates research without sacrificing insight, while keeping humans involved where

Corporate
Innovate & Evolve, Smart Strategies
Blog
Blog

November 18, 2025

Real Spaces, Real Scenarios, Better Healthcare Decisions

At L&E Research, we believe that the most meaningful insights come when people and places align. Our healthcare research facility in Chicago, nestled on Michigan Avenue, offers an immersive, purpose-built space for healthcare research and simulation. When paired with our specialized healthcare recruitment team, it becomes a powerful two-pronged capability for our clients. A Space

Health
Innovate & Evolve, Inspiring Environments
Blog
Blog

November 17, 2025

The Proxy: The Magic Bullet of Healthcare Market Research

Healthcare innovation continues to advance beyond common conditions. The focus now includes developing new treatment options and improving quality of life for individuals diagnosed with rare diseases. This shift highlights the importance of accessing insights from these unique populations, their caregivers, and healthcare providers. One of the most challenging aspects of market research in the

Health
Client Impact, Innovate & Evolve, Smart Strategies, Your People
Blog
Blog

November 11, 2025

5 Reasons to Conduct Your Taste Tests at L&E’s Columbus Facility

Product decisions depend on taste, aroma, and texture. Choosing the right test kitchen matters as much as the formulation itself. Many food and beverage brands settle for rented commercial spaces. These makeshift testing areas weren’t designed with sensory evaluation in mind. As a result, compromised data, limited flexibility, and missed insights often follow. L&E’s Columbus

Consumer
Immersive Research, Inspiring Environments
Blog
Webinar

October 23, 2025

Qual vs. Bot: A Study So Real, It’s Artificial

The research world is buzzing about synthetic respondents, but the question remains: can AI-driven panels deliver the same nuance, insight, and emotional depth as real people? As synthetic panel technology matures, researchers are grappling with when – and if – it makes sense to replace human participation with machine-generated responses. Join L&E Research as we

Corporate
Client Impact, Immersive Research, Innovate & Evolve, Smart Strategies, Your People
Webinar
Blog

October 10, 2025

From Race to the Bottom to Rise of AI

Each year, the Future Trends webinar gives us an opportunity to pause, reflect, and take stock of where the future of market research is headed. This year’s discussion was especially striking. Artificial intelligence (AI) is no longer a distant prospect on the horizon; it is here, shaping how we work, think, and deliver value. As

Corporate
Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity
Blog
Press Release

October 1, 2025

L&E Research and Qrious Insight Partner to Advance Behavioral Data Integration for Smarter Research

Raleigh, NC: September 22, 2025 – L&E Research, a trusted partner in qualitative research recruitment and insights since 1984, launched a strategic partnership with Qrious Insight, experts in behavioral data and insights. The collaboration integrates Qrious Insight’s passive metering technology into L&E’s panel apps and websites. This integration combines traditional qualitative and quantitative research with

Corporate
Client Impact, Innovate & Evolve, Insight Integrity, Smart Strategies
Press Release
Blog

September 15, 2025

Security and Quality Aren’t Perks. They’re Prerequisites.

When it comes to choosing a research partner, trust isn’t a luxury. It’s the baseline. That’s why two questions should always be front and center: How do you protect my data? How do you make sure nothing gets missed? At L&E Research, we believe that security and quality are non-negotiable for ISO certified market research.

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Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity
Blog
Webinar

September 10, 2025

8th Annual Future Trends of Market Research and Technology

Join us for our 8th annual Future Trends of Market Research and Technology roundtable, our most anticipated discussion of the year. Industry experts will share their perspectives on the future of qualitative insights, exploring how technology, authenticity, and shifts in information access are shaping the way we connect with people and deliver meaningful understanding. With

Corporate
Industry Insights
Webinar
Blog

August 26, 2025

The New ISO Standard Is Here. We’re Already There.

At L&E Research, staying ahead of the curve isn’t just a business goal: it’s how we build trust. That’s why we are finalizing our certification to ISO 27001:2022, the latest update to the international standard for information security. This new version brings stronger safeguards, clearer structures, and more relevant controls for today’s digital landscape. We

Corporate
Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity
Blog
Woman standing in front of Kanban whiteBoard
Blog

August 22, 2025

Smoother Projects. Smarter Decisions. Fewer Surprises.

Getting research right isn’t just about who you recruit or what you ask. It’s about how every step is managed – before, during, and after fieldwork. That’s where certification matters. At L&E Research, our quality systems are built on globally recognized best practices, helping you avoid missteps, reduce friction, and deliver cleaner insights from the

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Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity
Blog
eBook

July 23, 2025

4 Participant Boosters: A Guide to Better Research Outcomes

At L&E Research, we believe that participant engagement isn’t just a courtesy: it’s a critical driver of research quality. In this guide, we explore four high-impact strategies that foster stronger participation, improve data integrity, and elevate the overall research experience. Grounded in direct participant feedback and decades of industry insight, this resource offers actionable best

Corporate
Industry Insights, Innovate & Evolve, Insight Integrity, Smart Strategies, Your People
eBook
A collage of the L&E Research management
Blog

July 21, 2025

Building Connection, Elevating Experience

If you ever needed proof that “The People for You” starts with the people beside you, our 2025 Management Retreat in Chicago made the case. There was laughter, new connections, and even a few impressive dance moves. Each year, we press pause on our screens and schedules to come together, face to face, as a

Health
Innovate & Evolve, Our People
Blog
Press Release

July 3, 2025

CIRQ Announces Certification of L&E Research to ISO 20252 Standard

CIRQ, an accredited International Standards Organization (ISO) audit and certification body and subsidiary of the Insights Association, has announced that L&E Research, headquartered in Raleigh, NC, has been officially certified to the ISO 20252:2019 standard for market, opinion, and social research, including insights and data analytics. The ISO 20252:2019 standard defines internationally recognized requirements for

Corporate
Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity
Press Release
A large conference room in the L&E Cincinnati facility
Blog

June 18, 2025

Built for Flexibility: Cincinnati’s New Home for Sensory and Simulated Research

At L&E Research, we continuously listen to the needs of our clients and evolve our offerings to meet the ever-changing demands of consumer research. In line with our commitment to delivering innovative, participant-first research environments, we are thrilled to announce the opening of our Cincinnati Sensory Center, a newly built and highly adaptable space located

Corporate
Industry Insights, Innovate & Evolve
Blog
People outdoors in sports activity
Blog

June 17, 2025

Strides of Solidarity: L&E Joins the Research Community to Give Back

At L&E Research, our mission has always extended beyond connecting researchers with the right people: we are committed to making a meaningful impact in the communities we serve. That’s why we were proud to sponsor and participate once again in the Marketing Research Education Foundation’s (MREF) annual Race Around the World for Education. This global

Corporate
Industry Insights, Our People
Blog
Blog

June 12, 2025

Rallying for a Cause: L&E Health at Relay for Life

On May 3rd, members of our L&E Health team gathered in Cary, North Carolina, to take part in the Relay for Life, a powerful community event that brings people together to honor cancer survivors, remember loved ones lost, and take action to help end cancer as we know it. This wasn’t just another team outing:

Health
Our People, Your People
Blog
Blog

May 8, 2025

Smarter Strategies, Better Experiences: What We’ve Learned

Welcome back to the final blog of our Challenging the Status Qual series, where we delve into L&E’s journey to enhance participant experiences in research. In the previous blog, we dug deep into how participation in research can become a meaningful activity rather than just another task. Now let’s look back at the insights from

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Insight Integrity, Smart Strategies, Your People
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Blog

May 8, 2025

How L&E Is Solving Market Research’s Biggest Data Challenge

A Message From the CEO Dear Partner, A lot of talk about data quality has risen to a roar of late, and some of you have asked me to comment on it, as well as share what L&E Research is doing to ensure you get quality data, today and tomorrow, in order to make the

Corporate
Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity, Smart Strategies
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Blog

April 25, 2025

Navigating New Realities: Insights from Quirks Chicago 2025

The recent Quirks Chicago conference offered a compelling look into the current trends and challenges of market research. L&E Research was on the ground, capturing the pulse of change directly from industry leaders and innovative thinkers. Here are the key insights and reflections from this impactful event. Synthesizing the Real and Synthetic One of the

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Industry Insights, Innovate & Evolve
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Press Release

April 25, 2025

L&E Research and Adrich.io Partner to Elevate Consumer Insights with Real-Time Behavioral Data

Raleigh, NC – April 24, 2025 – L&E Research, a leader in market research and consumer insights, today announced a strategic partnership with Adrich, a technology platform that provides real-time product consumption data across a range of consumer products. This collaboration will deliver deeper, data-driven intelligence for brands in the consumer-packaged goods (CPG) industry, enhancing

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Industry Insights, Innovate & Evolve, Smart Strategies
Press Release
Woman-preparing a syringe
Blog

March 27, 2025

Injection Naïve: The New Unicorn?

If you are a human factors engineer, medical device UX researcher or a healthcare market research firm, you have surely experienced a growing difficulty fulfilling injection naive quotas for your injection device usability studies. There has been a dramatic shift over the past decade in recruitment incidence within the injection naive vs injection experienced patient

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Client Impact, Industry Insights, Smart Strategies, Your People
Blog
A group of people in a discussion
Blog

March 27, 2025

Human-Centered Research: What We Learned at Intellus 2025

One of the most appreciated aspects of Intellus this year was its intimate atmosphere. Unlike massive industry events, the conference fostered deeper conversations and direct collaboration between agencies, consultants, panel providers, and clients. Seeing familiar names and faces always feels like a reunion, but what stood out most was how closely sessions aligned with the

Health
Industry Insights, Innovate & Evolve, Our People, Smart Strategies
Blog
Blog

March 5, 2025

Reflecting on QRCA 2025: A Warm and Engaging Gathering for Qualitative Researchers

The annual QRCA conference is always a standout event in the qualitative research industry, and this year’s gathering in Philadelphia was no exception. QRCA has built a reputation for fostering an inclusive and welcoming environment, making it a must-attend for qualitative consultants and researchers alike. While L&E Research’s presence at the event was centered around

Corporate
Industry Insights
Blog
Blog

March 5, 2025

Participant Engagement: What Makes an Experience Meaningful?

Fresh off the press, it’s another of our Challenging the Status Qual blogs! In the previous edition we dove into understanding participant motivations and the frustrations that appear in the screening process. Now, let’s shift our focus to what makes research participation not just a necessary task but a deeply fulfilling experience, and most importantly,

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Insight Integrity, Smart Strategies, Your People
Blog
Blog

November 25, 2024

L&E Health Takes Strides in the Fight Against Type 1 Diabetes

In the heart of Denver’s City Park, team L&E Health joined forces with the community for the Breakthrough Diabetes Walk, a vital initiative aimed at raising awareness and funding for type 1 diabetes research. This annual event is more than just a walk; it’s a powerful statement about our collective commitment to transforming lives and

Health
Our People, Your People
Blog
Blog

November 6, 2024

The Human Touch in High-Tech Research: A 2024 Outlook on Industry Trends

Our 7th annual Future Trends in Research and Technology webinar brought together leaders in the market research industry to discuss how innovations are reshaping the field. Featuring Barry Jennings from Microsoft, Charlie Rader from Procter & Gamble (P&G), Lenny Murphy from Greenbook, and Brett Watkins and Kelli Hammock from L&E Research, the panel delved into advancements in

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Industry Insights, Innovate & Evolve, Smart Strategies
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Blog

November 1, 2024

Optimizing Participant Engagement: Tackling Frustrations in the Screening Process

Welcome back to our Challenging the Status Qual series! In the previous blog of this series we looked at the real motivators for participants, now let’s focus on the delicate step of the screening process. No one disputes its importance; however, it must be acknowledged that this process can often be a frustrating aspect of qualifying

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Insight Integrity, Smart Strategies, Your People
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Blog

November 1, 2024

Human Touch and Tech Trends: Fall Events Recap

This fall, we’ve attended some of the most anticipated events of the year: ESOMAR Congress, Insights Association’s CRC, and The Society of Sensory Professionals’ (SSP) Annual Conference were an opportunity to connect with new people, unveil our new brand identity, and fill our notebooks with innovative thoughts and learnings

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Industry Insights
Blog
News

November 1, 2024

L&E Research Demonstrates Commitment to Community with Charitable Donation to Veterans Life Center

Raleigh, NC – November 11, 2024 – L&E Research, a leader in market research recruitment, proudly upholds its core value of “Giving Back to the Community” through both workplace initiatives and local community involvement. Many L&E employees actively volunteer at soup kitchens, foster animals, assist in youth programs, and support their neighbors in various ways. Additionally, charitable

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Our People
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Webinar

October 29, 2024

​7th Annual Future Trends of Market Research and Technology

Join us for our 7th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research. Always our most popular webinar of the year, we will consider the evolving market research industry, what changes

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Industry Insights
Webinar
Press Release

October 8, 2024

L&E Research Opens New Chicago Facility for Medical Simulations

Chicago, IL – Tuesday, October 7 – L&E Research, a leading provider dedicated to connecting companies with their customers, announces the opening of its new facility in the heart of Chicago, Illinois. Located on the prestigious Magnificent Mile, this state-of-the-art facility spans over 10,000 square feet and is designed to foster innovative research with a

Corporate
Inspiring Environments
Press Release
Blog

September 17, 2024

It’s all about the people

Today, we’re very happy to share our new visual identity. There have been some exciting changes here at L&E over the past year and we felt it was time for a new look to reflect our new strategic focus. While we’ve always been focused on connecting companies and brands with the people they serve, we

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Industry Insights, Innovate & Evolve, Our People
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Press Release

September 9, 2024

L&E research unveils new visual identity focused on putting people first

Raleigh, NC – September 9, 2024 – L&E Research, a leading provider dedicated to connecting companies with their customers, today announces the launch of its new visual identity. The fresh look reflects the company’s commitment to innovation and a people-centered approach. It is the first step in a brand evolution to build on several strategic

Corporate
Industry Insights, Innovate & Evolve, Our People
Press Release
Press Release

August 27, 2024

L&E Research Is Relocating Its Facility In Columbus, Ohio

Columbus, OH — L&E Research, a leading provider dedicated to connecting companies with the voices of their customers, is relocating its Columbus facility to a new, state-of-the-art complex designed to significantly enhance service offerings and participant accessibility. The new facility, conveniently located just off I-270 and Sawmill Road, is scheduled to open its doors in

Corporate
Inspiring Environments
Press Release
Blog

August 27, 2024

The Importance of Data Quality and Participant Selection

Market research has changed significantly over the past decade. The traditional methods of gauging consumer preferences and behavior are evolving rapidly, driven by technological advancements and shifting consumer expectations. Effective sampling methods and two crucial elements emerge as key to successful market research: data quality and the careful selection of research participants. Why Data Quality

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Industry Insights, Insight Integrity, Smart Strategies
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Blog

July 24, 2024

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024

Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024 Welcome to our recap of one of the most anticipated events in the insights industry—Quirks NYC 2024! Hosted at the iconic Jarvis Conference Center in Midtown Manhattan, this year’s event was packed with knowledge, networking, and innovative ideas. With a lineup that included case studies

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Industry Insights
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Press Release

July 22, 2024

L&E is proud to announce their partnership with UGA’s MMR

Raleigh, NC, August 1, 2024 L&E Research is delighted to become the newest advisory board member and valued partner of the University of Georgia’s Master of Marketing Research Program at Terry College of Business. As a leader in qualitative research, L&E Research is excited to contribute to this globally renowned program. The partnership is focused

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Industry Insights, Our People
Press Release
Blog

July 22, 2024

The Real Participants’ Motivators

Research participants have often been overlooked, but we want to change that. Working with our researcher partners, we asked participants what keeps them engaged and what drives them away. With learnings from our popular webinar “Consider the Consumer: Creating a Better Member Experience to Increase Qualitative Community Health,” we’re challenging the industry to improve participant

Corporate
Insight Integrity, Smart Strategies, Your People
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Blog

July 3, 2024

Enhancing Participants’ Experience Together

For too long, the experience of research participants has been overlooked. At L&E we are determined to give participants’ a voice, beyond the single research project. Together with our research partners, we conducted a study to understand what motivates people to not only sign up, but to continue to engage in research, and what pain

Corporate
Insight Integrity, Smart Strategies, Your People
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News

July 1, 2024

A Journey of Innovation and Connection at L&E Research’s Orlando Retreat

At L&E Research, our annual retreat transformed into a vibrant celebration of innovation and camaraderie, set against the enchanting backdrop of Orlando’s premier attractions. As we ventured from Universal City Walk to Disney Springs, and from insightful workshops to thrilling park adventures, each moment was a step forward in our journey of growth and connection.

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Our People
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News

May 29, 2024

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver

Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver L&E Research has expanded its footprint with a new state-of-the-art facility in Denver, Colorado, perfectly positioned in the vibrant heart of the Glendale neighborhood. Known as ‘The Mile High City,’ Denver offers a backdrop of the majestic Rocky Mountains and a bustling metropolitan vibe. L&E’s facility

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Blog

May 29, 2024

The Business of What’s Next: Anticipating Disruptions in Market Research

The Business of What’s Next: Anticipating Disruptions in Market Research Business as usual now means anticipating what’s next. Advancements in insights come with other considerations that can be as disruptive as the technology itself, such as new processes, data-management and ethical considerations. So, what are the biggest disruptions we believe will affect the industry over

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Industry Insights
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News

May 29, 2024

L&E Research Gears Up for a Fun and Innovative Management Retreat in Orlando!

L&E Research, a premier company in the market research industry, is pleased to announce its annual management retreat from June 18 to June 20, 2024, in Orlando, Florida. This year’s retreat is centered around the theme of innovation, emphasizing team building and the cultivation of strong interpersonal relationships within the organization. Hosted in the vibrant

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Our People
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Webinar

May 23, 2024

​Unleashing the Power of MROCs to Achieve Better Business Insights

Join us for a deep dive into the world of community-based research and how it can inform stakeholders and provide solutions to complex business problems. In this webinar, we will explore various topics including MROCs, multi-phased research, and the advantages of both short- and long-term community panels. We will discuss the benefits of quant/qual hybrid

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Client Impact, Industry Insights, Innovate & Evolve
Webinar
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Blog

May 7, 2024

April Adventures: Atlanta to Austin and All Around

April Adventures: Atlanta to Austin and All Around Several members of team L&E attended the Insights Association’s Annual Conference and IIEX North America this past April. We wanted to share our takeaways from these two wildly different events. IA’s Conference was a collaborative and hands-on event, including brainstorming workshops to ideate on a participant bill

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Industry Insights
Blog
eBook

May 6, 2024

Zesty Recipes for the Perfect Qualitative Panel

A step-by-step guide to your research project success Welcome to the kitchen of L&E Research, where every project is a culinary adventure waiting to happen! We’ve whipped up the ultimate recipe for qualitative research success, and it’s hotter than a fresh batch of cookies straight out of the oven. In this e-book, we’re not just

Corporate
Smart Strategies, Your People
eBook
Blog

April 4, 2024

The Crucial Role of Participant Engagement in Qualitative Market Research

In the realm of qualitative market research, research participants are not just mere contributors but the very lifeblood of the industry. Their insights, opinions, and experiences are the raw materials from which researchers derive valuable consumer behavior insights, preferences, and trends. Without the active participation of real individuals, researchers would be left in the dark,

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Insight Integrity, Smart Strategies, Your People
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Webinar

March 26, 2024

​Consider the consumer: Creating a better member experience to increase qualitative community health

Have you ever considered what research participation looks like from the perspective of the participant? What motivates people to participate in research? More importantly, what pain points drive them from continuing to participate in research? Research participants are the lifeblood of qualitative research – researchers cannot obtain insights without the support of real people, so

Corporate
Insight Integrity, Smart Strategies, Your People
Webinar
Blog

March 4, 2024

The 5 Advantages of Working with an ISO Certified Partner

In an era where worries about data security breaches and privacy violations are widespread, especially in sectors such as healthcare and finance, safeguarding sensitive information is one of our utmost priorities at L&E. The ISO 27001 certification that we obtained last year is a reaffirmation of our commitment to data protection and security. As we

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Client Impact, Industry Insights, Innovate & Evolve, Insight Integrity, Smart Strategies
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Case Study

March 4, 2024

Humanetics Digital Case Study

Shaping the Future with Humanetics Digital North America What does the average US customer’s body look like? How tall are they, how long are their arms and legs, how wide are chest and hip circumferences? Can anyone confidently answer without subconsciously accessing their own biases? Humanetics Digital North America (formerly Human Solutions of North America)

Consumer
Client Impact
Case Study
Blog

February 5, 2024

QRCA 2024: The Qual Research Landscape of Tomorrow

QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative thinking promoting growth and inspiration within the industry. We left buzzing with new information

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Industry Insights
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Blog

February 2, 2024

Recipe for the perfect qual panel: Step Six

Recipe for the perfect qual panel Step Six: How to Make it Happen Welcome back to our ongoing series uncovering the key ingredients behind the perfect qualitative panel. In this edition, we’re diving into the behind-the-scenes elements that make the process seamless and effective – from the importance of the team’s expertise to the technological

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Smart Strategies
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News

January 9, 2024

Exciting changes and innovations at L&E Research in 2024!

I hope that your holidays were warm and festive, surrounded by loved ones. Here at L&E Research, the team has been resting up in preparation for what should be an exciting 2024. It’s been quite the past few years for all of us in qualitative research: hard to imagine that the pandemic will be 4

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November 29, 2023

Recipe for the perfect qual panel: Step Five

Recipe for the perfect qual panel Step Five: Quality Control for Qualitative Excellence To ensure the success of your qualitative research, maintaining high quality-control is imperative across all industries. But don’t worry, you’ve made it this far. By following the next steps, you’ll be well on your way to creating a top-notch qualitative panel. We’ll

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November 17, 2023

From Chat GPT to Gen Z: Key Takeaways from our Time at CRC

From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by delving deeper into economic, environmental, and social influences on market research. We all actively

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November 2, 2023

A Letter from Brett Watkins

The weather is getting cooler, but L&E Research is warming up to the season of giving that’s right around the corner. We kick off the season a bit early here with a holiday near to my heart – Veterans Day. As we’ve done for the past six years, in lieu of client holiday gifts, L&E

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September 22, 2023

Recipe for the perfect qual panel: Step Four

Recipe for the perfect qual panel Step Four: Recruitment at Its Best So, you’ve assembled your perfect panel, what now? Now, it’s time to ensure that your panel not only reflects the diversity of the groups you’re studying but also guarantees the accuracy and clarity of the information they provide. In this crucial step,

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Press Release

September 20, 2023

CIRQ ANNOUNCES CERTIFICATION OF L&E RESEARCH TO THE ISO 27001 STANDARD

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has recertified L&E Research to ISO 27001, one of the most widely recognized and internationally accepted information security standards. Accredited certification to ISO 27001 involves undertaking regular reviews and internal audits

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Industry Insights, Innovate & Evolve, Insight Integrity
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August 29, 2023

6th Annual Future Trends of Market Research and Technology

For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity. Generative AI has been the hottest topic of conversation throughout most of 2023, so we jumped right into

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Webinar

August 15, 2023

​6th Annual Future Trends of Market Research and Technology

Join us for our 6th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future of qualitative and quantitative research. Always our most popular webinar of the year, we will consider the evolving market research industry, what changes

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July 28, 2023

Living Our Core Values

In June, the Consumer Operations team decided to participate in a community outreach program during our team time at the retreat. Our goal was to spread kindness and positivity to our local community, specifically to the veterans at the VA Hospital in Asheville, NC. We wanted to show our appreciation for their service and bravery,

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July 28, 2023

Recipe for the perfect qual panel: Step Three

Recipe for the perfect qual panel Step Three: Quality Qualitative panels This is probably one of the most important ingredients in our recipe: the panel. After exploring the planning phase and looking at the importance of good project management, we’re now at the key stage of finding and engaging with the perfect panel for best outcomes. Finding the

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June 30, 2023

Recipe for the perfect qual panel: Step 2

Recipe for the perfect qual panel Step Two: Project Management Now that you know how to build solid foundations through a successful planning phase, the next step in recruiting the perfect qual panel is project management. The main ingredient at this stage is a good Project Manager! They are trained professionals who can directly manage participants and

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Blog

June 6, 2023

Unleashing the Power of MROCs to Achieve Better Business Insights

Unleashing the Power of MROCs to Achieve Better Business Insights The concept of research has evolved significantly, moving towards a hybrid approach that combines qualitative and quantitative methods. This shift has been influenced by various factors, with COVID-19 being a significant game-changer. The pandemic forced in-person research to come to a halt, leading to the

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Case Study

June 5, 2023

DOAR Case Study

Planning successful Jury Research Events with DOAR The story DOAR is a leading trial consulting firm with over 30 years of experience providing insight and support to lawyers and major corporations in handling complex legal disputes. L&E’s work with DOAR started a few years ago, using primarily their New York City facility. Since then, the partnership

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June 5, 2023

We’re Packing Our Bags!

June 05, 2023 We’re heading to Asheville, NC for L&E’s annual management retreat, June 20-22, 2023. Like many organizations, at L&E we work almost fully remotely, so this is a great opportunity for our team to spend quality time together in-person. Opportunities like this are important to strengthen team bonds, boost morale, and create a

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April 28, 2023

Recipe for the perfect qual panel

Recipe for the perfect qual panel Step One: Planning and consultation Great results are as important as the starting point. To recruit the perfect qual panel there aren’t any shortcuts, and the planning phase is where we build solid foundations for a successful project. Think three steps ahead Finding an expert team to support you in

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Blog

April 27, 2023

Running for good with Race Around the World

Running for good with Race Around the World This month the L&E team is in their running gear. For the third consecutive year we will be running for the Market Research Education Foundation (MREF) Race Around the World. The MREF is a global organization that helps marginalized children access high-quality education. Thanks to their initiative

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Case Study

March 30, 2023

User-View Case Study

Delivering on promises for User-View The story Human factors and design experts User-View have been a long-term partner of L&E. Human factors look at how people interact with the world around them, drawing on psychology, computer science, biomechanics, information design, engineering, and many other fields. 80% of User-View’s work is developing medical device and health

Health
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February 14, 2023

We support the Market Research Education Foundation

The MREF is a global organization that helps marginalized children access high-quality education. Through financial and human resources, and involving researchers across the globe, the MREF funds a wide range of projects aimed at offering the opportunity for a better life to every child. We are proud to announce that we are a sponsor of

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Blog

February 7, 2023

A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective

A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective When the pandemic began in March of 2020, our industry had to (quickly!) figure out how to continue conducting research when stay-at-home orders were implemented. Researchers had to adapt their methodologies to be more inclusive of remote options. In

Health
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Case Study

February 1, 2023

Creative Medical Research Case Study

Working as partners with CMR The story Creative Medical Research (CMR) is a market research company specializing in global medical device research. They help clients discover unmet needs in the marketplace and evaluate and test ideas for device feasibility and usability. We sat down with them to talk about their relationship with L&E and how

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Client Impact
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January 31, 2023

​A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective

Still concerned about conducting in-person healthcare research? When it comes to in-person healthcare research, many are still unsure if face-to-face research can be safely conducted. Not only have safety precautions been implemented, they have been tested and proven effective. In this webinar we’ll discuss what we’ve learned, new processes and technologies to ensure safety and efficacy, and

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Industry Insights
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November 4, 2022

Summary: 5th Annual Future Trends of Market Research and Technology

For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the future trends of market research and technology. The most recent GRIT report shared that the top two unmet needs reported by buyers is technology and sample, so it’s no coincidence that this year the primary topics of

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Blog

November 4, 2022

Digital qual – the 51st state?

New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In times of constant change and qualitative data analysis is certainly experiencing constant change two things are vitally important. It’s crucial to keep your eye on what is changing the new opportunities, technologies and ideas that

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Industry Insights, Innovate & Evolve
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Webinar

September 20, 2022

5th Annual Future Trends of Market Research and Technology

Join us for our 5th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from L&E Research, P&G, Microsoft, and GreenBook. This conversation will delve into the future trends of market research and the role of technology in qualitative (and quantitative) research. Always our most popular webinar of the year, we

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Industry Insights
Webinar
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July 21, 2022

Are You Sabotaging Your Research?

Fraudulent panelists have always plagued market research recruiters and panel providers, but the industry experienced an exponential uptick in fraud due to the Covid-19 pandemic: when the world navigated ways to live remotely, scammers followed suit and found a way to scam more effectively online. Researchers had to modify their data collection methodologies to reflect

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Industry Insights, Insight Integrity, Smart Strategies
Blog
Webinar

June 28, 2022

Stop Sabotaging Your Research! Why Respondent Quality Matters and How To Ensure Data Integrity

Have you ever completed a research project only to find your data is plagued with fraudulent responses? Poor data can result in money wasted on pointless research, faulty research conclusions, and the worst case scenario: product or campaign failures! Representatives from L&E Research, Procter & Gamble, and Zinklar will discuss challenges the research industry faces

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Industry Insights, Insight Integrity, Smart Strategies
Webinar
Webinar

March 1, 2022

Insights R Us: How to Gain BIG Insights From LITTLE Influencers

Traditionally, researchers have focused on gaining insights from parents; after all, they are the ones typically buying products for their children. However, children are ultimately influencing these decisions with the products and content they prefer to consume. Children are insightful, creative, candid, and honest – all qualities that can lead to unexpected outcomes. Conducting research

Consumer
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Webinar

December 9, 2021

L&E Research Technology Solutions presenting Aha! The Online Qual Platform

Online platforms have changed qualitative research by offering respondents in-the-moment access through mobile and social media, making reach much more cost effective. Online qual platforms such as Aha! incorporate these tools on one simple platform to guarantee an improved respondent experience (which in turn means significantly improved insight). In this webinar you will learn more

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Report

December 8, 2021

L&E’s Post COVID-19 Research Report

We conducted research with our own panel to gauge their level of comfort in returning to in-person research. We have the data and details available at your fingertips. Take a look at our report by clicking here (no form to fill out) and contact us directly with any questions. This report will help you get

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Report

December 8, 2021

Research on Research – L&E’s Journey to Understanding Our Research Participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment. We are so passionate that our Research Design Engineer conducted research with our own research participant panel to learn more about what motivates and excites our

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Blog

December 7, 2021

The Latest in Qualitative Research Technology – Part 2

New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi uses AI to aggregate, organize, and analyze data, which

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December 7, 2021

6 Steps To Perfect Qual – Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads? The final white paper of our series explains the importance of building trusting relationships between your company and clients. Download

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