Insights & Resources

Ideas worth talking about

Perspectives on qualitative recruitment, panel quality, and getting closer to the people behind your research.

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December 7, 2021

Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate? With new research by

Corporate
Industry Insights, Insight Integrity
Report
Report

December 7, 2021

6 Steps To Perfect Qual – Step 3: Fieldwork & Data Collection

STEP 3: FIELDWORK & DATA COLLECTION When you back your fieldwork and data collection with the latest technology, you can’t go wrong. Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment tools, video analytics, and other technology they run on. In this paper we’ll also share

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Industry Insights, Smart Strategies
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eBook

December 7, 2021

Getting the Most Out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator

Download eBook L&E Research is pleased to announce the release of our newest eBook, Getting the Most out of Qualitative Research: 35 Tips for Building a Great Partnership with your Moderator. If you’re doing qualitative research, then you’re working with a moderator. As much as their skill and experience, the way you work with them – before, during and after your

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Client Impact, Industry Insights, Smart Strategies
eBook
eBook

December 7, 2021

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

We are pleased to announce the release of our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success! This eBook provides ideas and suggestions for ways you can expand your use of qualitative research by exploring the top business applications for qualitative methodologies, including: Building Your Brand Launching New Products Improving Customer Satisfaction

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Client Impact, Industry Insights, Smart Strategies
eBook
Report

December 7, 2021

6 Steps To Perfect Qual – Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem. This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the

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Industry Insights, Smart Strategies
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eBook

December 7, 2021

5 Ways That Focus Groups Meet Marketers’ Needs In A Digital World

To download your free copy of our new eBook, 5 Ways that Focus Groups meet Marketers’ Needs in a Digital World, please enter the required information in the form. A message will be sent to the email address you provide with a link to your download. With the Internet, social media, video and digital technology changing the

Corporate
Client Impact, Industry Insights, Smart Strategies
eBook
Report

December 7, 2021

6 Steps To Perfect Qual – Step 5: Insight Communication

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished? This penultimate white paper of our series explains the importance of telling stories with your research, using a golden thread and impactful deliverables to make sure

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Industry Insights, Smart Strategies
Report
Report

December 7, 2021

Emerging Methods in Qualitative Research Technology

LANDING A FULL 360 VIEW OF THE CONSUMER Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same

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Client Impact, Industry Insights
Report
eBook

December 7, 2021

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.” -“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 “Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses.

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Industry Insights
eBook
Report

December 7, 2021

Interpreting Nonconscious Data

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers

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Industry Insights, Innovate & Evolve
Report
Report

December 7, 2021

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

STEP 1: QUALITATIVE RESEARCH DESIGN With an optimized research design, a small consultancy can really punch above its weight. This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey. This paper will guide you through qualitative research design best practices to guarantee actionable

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Report
Report

December 7, 2021

6 Steps To Perfect Qual – Step 2: Qualitative Research Recruiting

STEP 2: QUALITATIVE RESEARCH RECRUITING How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps. Turn these qualitative recruitment best practices into actionable plans to lead your clients to true insight. This paper includes: Critical

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Webinar

December 6, 2021

L&E Research Technology Solutions presenting Mindsight by Isobar

Emotion provides the energy behind virtually every behavior we engage in every day of our lives. But it also unlocks the motivations behind every consumer choice. With L&E’s tech partner, Mindsight Direct by Isobar, you can uncover the emotions that allow us to decode complex human responses and generate actionable insights. In this webinar you

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Webinar
Webinar

December 6, 2021

L&E Research Technology Solutions presenting The Virtual Wall by Informed Decisions Group

Everything seems to be mobile these days, but what about going to a store with a consumer? Informed Decisions Group (IDG), an L&E tech partner now makes it attainable for the independent consultant or corporate researcher to create an in-store experience that enables in context shelf learning without the need for the store or the

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Webinar
Webinar

December 6, 2021

L&E Research Technology Solutions Presenting LivingLens

Video is the ultimate storytelling medium. It can engage respondents, stakeholders and brands, powering actionable insights for informed business decisions. And how do you do this at scale? The answer is video analytics with LivingLens. In this webinar you will learn more about the video capture and intelligence platform and how you could incorporate this

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Webinar
Webinar

December 6, 2021

L&E Research Technology Solutions Presenting Focus Forward

Technologies used in onsite qualitative research are improving constantly, but how do you know what’s new, what’s improved and what’s to come? We’ll explore the latest in camera and streaming technology, how online tools can help manage projects and the latest improvements in solutions like transcriptions. In this webinar you will learn how these tools can help

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Industry Insights, Innovate & Evolve
Webinar
Webinar

October 19, 2021

4th Annual Future Trends of Market Research and Technology

The market research industry is evolving — exciting changes are on the horizon, including innovative technology solutions. Simultaneously, challenges exist, such as the ongoing impact of Covid-19 on in-person research. So, what can we expect, and where do we go from here? Join us for our 4th annual Future Trends of Market Research and Technology

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Webinar
Blog

September 23, 2021

The Latest in Qualitative Research Technology – Part 1

Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face research. While researchers were already exploring remote options including asynchronous activities like bulletin boards, shop-alongs, home-use tests,

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Webinar

June 23, 2021

The Latest in Qualitative Research Technology

Recent innovations in AI and video technology are helping qualitative researchers gather insights online as never before. See them and hear about them directly from the innovators themselves in this discussion and demonstration session which will highlight: How technology is evolving in the MRX and UX space New applications of Artificial Intelligence (AI) in research

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Webinar
Press Release

May 18, 2021

L&E Announces The Launch of Virtual Facility and Reopening of Manhattan Location

May 18, 2021 Raleigh, NC – May 18, 2021 – L&E Research is pleased to announce the launch of its Virtual Facility online solution, as well as the reopening of its NYC location in Midtown Manhattan. Virtual Facility provides an option to host, record, and live stream research virtually, without the need for a physical

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Press Release
Webinar

September 23, 2020

3rd Annual Future Trends of Market Research and Technology

Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research

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Webinar
Blog

July 20, 2020

L&E Blog Series: Working in a Virtual Environment – Metrics: The Key To Any Business (Especially When Your Team Works From Home!)

As so many are struggling with their businesses in this new reality we call COVID, we have all been confronted with the reality that the world has changed and a crisis is upon us. I wanted to share a chapter from a friend who has written a series of books on the subject of entrepreneurship.

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Innovate & Evolve, Our People
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Blog

June 18, 2020

IDG – The Virtual Aisle – An Alternative Solution for In-Store Research

Need to get in-store research done, but having trouble getting permission to get into a store? IDG’s Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as shop-alongs, in-depth interviews, eye-tracking, observations and basket metrics. IDG is one of L&E’s trusted technology partners

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Press Release

May 14, 2020

L&E Expands To New York City

Raleigh, NC – March 2, 2020 – L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of New York Consumer Center in New York, New York. The addition of the midtown Manhattan facility gives L&E Research presence in the Northeast area of

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Inspiring Environments
Press Release
Blog

April 23, 2020

L&E Blog Series: Working in a Virtual Environment – Communication: Part 2

As a follow up to my post last week about communication, I discussed the 5 key tools that we used to help get everyone on the same page to become a remote workforce. In addition to those, I thought it would be useful to share some of the software/tech tools we use at L&E. So

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Blog

April 15, 2020

L&E Blog Series: Working in a Virtual Environment – Communication

As many on our team have written about tricks to help your day-to-day strategy on working from home, in this blog post – I’d like to talk more about the overall company and its approach to working as a team. So for those leading teams, or even companies and are dealing with a virtual workforce

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Blog

April 7, 2020

L&E Blog Series: Working in a Virtual Environment – Stress Relief

We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help you make your work day a little bit more manageable. Our focus this week is stress relief because let’s be honest, the amount of stress and anxiety in our lives is quite high right now.

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Blog

March 31, 2020

L&E Blog Series: Working in a Virtual Environment – Establishing a Routine

Kicking off week #2 of our blog series, were you able to get your workspace set up last week? This week we will focus on establishing a routine. Whether you are a consistent schedule person or not, you probably had some sort of routine prior to this new way of life. Now everything is out

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Blog

March 24, 2020

L&E Blog Series: Working in a Virtual Environment – Your Workspace

In this blog post series, we hope to help you if you are new to the virtual workforce and provide some tips that will help you adjust to remote working. Thanks to our proprietary cloud-based technology that is unique to L&E (it operates our entire business) the vast majority of our recruiting, project management and

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Webinar

March 18, 2020

L&E Research Technology Solutions Presenting AYTM & Qualsights

Join us for our first webinar of 2020 at your own convenience (via on-demand) and learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you

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Webinar
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February 19, 2020

Webinar | Technology Partners – Discussion with AYTM & QualSights

Free On-Demand Webinar – L&E Webinar Series On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee

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Blog

November 19, 2019

Research on Research | New White Paper

White Paper Download L&E’s journey to understanding our research participants Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment. We are so passionate that our Research Design Engineer conducted research with our own

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Industry Insights, Insight Integrity
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Report

November 6, 2019

Qual Research Deserves Better Than Quant Panels

Report Download Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel If you downloaded our white paper Is your qualitative research helpful or harmful? and you’d like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement’s David F. Harris. He compared recruiting

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Blog

October 24, 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

White Paper Download Is your qualitative research helpful or harmful? Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the

Corporate
Insight Integrity
Blog
Webinar

September 18, 2019

Updates in Qualitative Research Technology

We are bringing back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we will circle back with Charlie and Lenny and learn what’s on the horizon in the

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Webinar
Blog

August 12, 2019

Webinar | Updates in Qualitative Research Technology

Free On-Demand L&E Webinar On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this

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Blog

July 26, 2019

Recruiting the Best Market Research Respondents

Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are

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Insight Integrity, Your People
Blog
Webinar

June 26, 2019

Who Cares about Data Quality?

Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes? We will welcome a group

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Insight Integrity
Webinar
Blog

May 30, 2019

Webinar | Who Cares about Data Quality?

FREE On-Demand L&E Webinar On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as

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Insight Integrity
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Blog

March 7, 2019

Renee’s Takeaways – Get the scoop on L&E’s Tech Partners Webinar!

Webinar Summary L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019 As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront. L&E has the opportunity to see the tremendous value that working with these partners

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February 25, 2019

Think Outside the Box: Creative Ideas for Better Qualitative Research

Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your

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Smart Strategies
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Webinar

February 20, 2019

L&E Technology Partners – A Deeper Look at Qual Research Technology Research Design

Feeling like you’re behind the curve on the latest technologies used in qualitative research? Thinking about integrating the latest and greatest tech into your next project, but unsure of who to turn to? Join us for our first webinar of 2019 and learn more about the technology companies that L&E has partnered with to make

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Webinar
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January 29, 2019

Webinar | L&E Technology Partners – A Deeper Look at Qual Research Technology

FREE on-demand L&E WEBINAR On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and

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Blog

December 17, 2018

The automation takeover? How to co-exist with robots

Automation has moved into the world of qualitative research, and it’s safe to say it’s here to stay. For years now, robots have threatened the jobs of quantitative researchers only, but now that the latest technology has crept into the world of qual, is your job at stake? Will robots, one day, replace the role

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December 12, 2018

The power of video

When it comes to inspiring actionable insight, video is the most engaging and convincing platform. Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour

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Blog

December 6, 2018

6 Steps to Perfect Qual Series: Step 6 – Maintaining Client Relationships | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 6: Maintaining Client Relationships A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads? The final white paper of our

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Client Impact, Smart Strategies
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Blog

December 4, 2018

Renee’s Takeaways – Get the scoop on L&E’s Final Webinar of 2018!

Webinar Series Summary 6 Steps to Perfect Qual: Step 6 – Maintaining Client Relationships – Webinar held on November 14, 2018 In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has

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November 29, 2018

Webinar | 6 Steps to Perfect Qual- Step 6: Maintaining Client Relationships

FREE ON-DEMAND L&E WEBINAR On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships. Guest Speakers: Sherry Behnke, Consumer Insights Manager, Kimberly-Clark Megan Nerz, Market Research Consultant/Owner of MLN Research Merrill Dubrow, President/CEO, M/A/R/C Research Maintaining client relationships and nurturing leads may seem time

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Client Impact, Smart Strategies
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Webinar

November 14, 2018

6 Steps to Perfect Qual – Step 6: Maintaining Client Relationships

Maintaining client relationships and nurturing leads may seem time consuming, but for consultants and corporate researchers it’s a vital resource in building trust between your company and clients (both new and old). This is especially important when you’ve finished a project with a client; it’s your chance to remind them that your service is valuable

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Webinar
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November 13, 2018

Get rid of the sales pitch: use your qualitative skills to win new business

As qualitative researchers it’s our job to understand and interpret people, to find out their thoughts and feelings, and to understand why they do the things they do. Although often overlooked, this ability to relate with people and understand them is also essential to business development and dare we say it, sales. Potential clients don’t

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Client Impact
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Blog

November 8, 2018

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect. Recent articles on

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Blog

November 2, 2018

IDG Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Informed Decisions Group (IDG) and Renee Wyckoff’s (our Research Design Engineer) summary of how they offer the virtual wall, a portable system that you can take almost anywhere

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Blog

October 10, 2018

Renee’s Takeaways – Get the scoop on L&E’s Tech Webinar!

Webinar Series Summary Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018 I have to say, this was definitely our most entertaining webinar to date! We laughed a lot, and even had one of our panelists sing briefly! In this next webinar in our series, focusing on Emerging Methods in

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October 9, 2018

Isobar Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Mindsight Direct by Isobar and Renee Wyckoff’s (our Research Design Engineer) summary of how this powerful tool shows what unlocks the motivations behind every consumer choice. MindSight Direct by

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September 25, 2018

Aha! Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Aha! and Renee Wyckoff’s (our Research Design Engineer) summary of how this interactive asynchronous online qual platform can be utilized in several different ways for just about any type

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September 25, 2018

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free on-demand L&E Webinar On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research. Guest Speakers: Charlie Rader, Digital Insights Designer at Procter & Gamble Lenny Murphy, Executive

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September 21, 2018

Focus Forward Overview – L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Focus Forward and Renee Wyckoff’s (our Research Design Engineer) summary of how they offer an online transcription portal and keyword search so you can identify themes for reporting.

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Webinar

September 18, 2018

Emerging Methods in Qualitative Research Technology

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research

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Webinar
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September 7, 2018

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology Landing a full 360 view of the consumer White Paper Download Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or

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Blog

August 8, 2018

LivingLens Overview – L&E Tech Partner On-Demand Webinar Series

In anticipation of our upcoming webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are kicking things off with LivingLens and Renee Wyckoff’s (our Research Design Engineer) summary of how this powerful video tool incorporates speech to text analytics to help qualitative

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July 31, 2018

Visualizing research to make an impact – Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement. Visualizing data in quantitative research gets a lot of attention in the insight industry. But communicating qualitative insight requires the same level of

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July 27, 2018

The art of storytelling – The role of knowing your audience

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively – and a good way of doing this is through the art of storytelling. There are a number of elements that need to be considered to make sure your story makes an impact,

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July 18, 2018

Renee’s Takeaways – Q2 Quarterly Roundup

1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them engaged throughout our journey. We heard directly from our expert panel during our June webinar “Qualitative Analysis and Insight Communication” about their experiences, and things they’ve learned. Here are just a few – Be sure to incorporate

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June 27, 2018

Renee’s Takeaways – Get the scoop on L&E’s Qual Analysis and Insight Communication Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018 It’s going to be hard to top this one! In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat

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June 19, 2018

6 Steps to Perfect Qual Series: Step 5 – Insight Communication | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 5: Insight Communication Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished? This penultimate white paper of our series explains the importance of telling stories with

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Smart Strategies
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Webinar

June 6, 2018

6 Steps to Perfect Qual – Steps 4 & 5: Qualitative Analytics and Insight Communications

Putting together qualitative analysis and communicating qualitative insight can seem a daunting process, so we wanted to offer you the latest techniques and best practices for telling strong stories and engaging clients with impactful deliverables. Our third webinar in our “Six Steps to Perfect Qual” webinar series will guide you through the best methods to ask

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May 24, 2018

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in

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May 10, 2018

6 Steps to Perfect Qual Series: Step 4 – Qualitative Analysis | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 4: Qualitative Analysis To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem. This next L&E trust guide sets the scene for the current scale

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May 8, 2018

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual – Free L&E Webinar Series (available via on-demand) On June 6, 2018, L&E hosted our third webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our panelists. The focus was on steps 4 & 5: qualitative analysis

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May 4, 2018

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered

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April 23, 2018

Renee’s Takeaways – Get the scoop on L&E’s Qual Research Recruiting Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018 Let’s add another webinar filled with great information to the books! In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our

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April 18, 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 2: Qualitative Research Recruitment

6 Steps to Perfect Qual – Free L&E Webinar Series On April 11, 2018, L&E hosted our second webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second step in our series focused on qualitative research recruiting and its importance

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April 11, 2018

6 Steps to Perfect Qual – Step 2: Qualitative Recruitment

In order to provide true insight, researchers need to guarantee the best possible participants. But for this guarantee, there are some guidelines, and several firm rules, that must be carefully considered. Our second webinar in our “Six Steps to Perfect Qual” webinar series will guide you through the best methods to get the best people

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April 6, 2018

B2B Qual – going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview. However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a

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April 3, 2018

Renee’s Takeaways – Quarterly Roundup

Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not

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March 23, 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard? Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel

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March 22, 2018

6 Steps to Perfect Qual Series: Step 3 – Fieldwork & Data Collection | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 3: Fieldwork & Data Collection When you back your fieldwork and data collection with the latest technology, you can’t go wrong. Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment tools, video analytics, and other technology they

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March 6, 2018

More time to focus on the good (participants)

Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)? In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as those troublesome ‘professionals’. The latest technology and quality recruitment

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February 22, 2018

The myth of cheaters and repeaters – An insider’s look into qualitative research participants

If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research. That’s right, it’s a myth. Of course, professional participants do exist, and a lot of people only want to help for

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February 15, 2018

The world’s largest library – Putting perspective into research design

The research design stage of a qualitative project often revolves around the research question. In fact, the key is to come up with a research design that will guarantee an answer to that question. The problem is that in doing so, we often forget to take in the bigger picture because our focus is too

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February 13, 2018

6 Steps to Perfect Qual Series: Step 2 – Qualitative Research Recruitment | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 2: Qualitative research recruiting How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps. Turn these qualitative recruitment best practices into actionable plans to lead your

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February 5, 2018

Crossing borders? How to set your research subjects at ease

With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants. With video and online communities (which are often mobile and at the consumer’s fingertips), it’s easy to share and discuss concepts and ideas remotely. These

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January 29, 2018

Renee’s Takeaways – Get the scoop on L&E’s Qual Research Design Webinar!

6 Steps to Perfect Qual Webinar Series Summary Step 1 – Qualitative Research Design Webinar – Webinar held on January 17, 2018 What a great kick-off to the year with the first webinar in our series, Qualitative Research Design! We were fortunate enough to spend some time chatting with three very knowledgeable and engaging panelists

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January 23, 2018

6 Steps to Perfect Qual Series: Step 1 – Qualitative Research Design | New White Paper from L&E

6 Steps to Perfect Qual White Paper Download Step 1: Qualitative research design With an optimized research design, a small consultancy can really punch above its weight. This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey. This paper will guide you through

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January 22, 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual – Free L&E Webinar Series On January 17, 2018, L&E hosted our first webinar in our “Six Steps to Perfect Qual” webinar series for 2018 with Tia Maurer, David F. Harris and Jim White as our panelists. The first step in our series focused on qualitative research design and its

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January 17, 2018

6 Steps to Perfect Qual – Step 1: Qualitative Research Design

L&E held our first webinar in our “Six Steps to Perfect Qual” webinar series we’ll be hosting in 2018. The first step in our series focused on qualitative research design and its importance to great qualitative research. In this webinar you will: Hear what leaders in research design are doing in both consumer packaged goods

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August 31, 2017

L&E Research Announces New Technology Partnerships

August 31, 2017 Raleigh, NC – August 31, 2017 – L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. “The latest Corporate Researcher Report from Quirk’s suggests there is a

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August 31, 2017

L&E Research Announces New Technology Partnerships

Raleigh, NC – August 31, 2017 – L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. “The latest Corporate Researcher Report from Quirk’s suggests there is a considerable gap between the

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June 8, 2017

AI and Automation

AI and Automation – More Time for the Good Stuff. AI and Automation. These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”). The capabilities of AI and automation are filtering into most aspects of the qualitative process. And the result is qualitative

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May 25, 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of

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May 12, 2017

Webinar Recording | More Insights, Tools and Techniques for Writing Better Screeners

Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get

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March 30, 2017

Emotional Measurement in Qualitative Research: Key Considerations

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research industry until recently (the definition of recently being up for debate). The point is, market researchers have learned that emotions play a critical role in consumer behavior and satisfaction. Knowing that emotions play a role and knowing which emotions

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March 8, 2017

Qual at Quant Scale

Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client: Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution. Researcher: That was good, but it’s just

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March 2, 2017

The Intersection of Scalable Qual, Mobile and Video

Scaling Qual One of the most arresting stories of the 21st century is how quickly and profoundly technology has changed marketing. It began innocently enough with banner ads on websites. Then came search and communities. Quickly after, the complex ecosystem of advertising technology (Adtech) – a multi-billion dollar vertical with a cornucopia of offerings stretching

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February 17, 2017

L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research

Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT report which listed it as one of the top factors likely to disrupt ‘business as usual’ in 2017. Most of the discussion about Automation has focused, so far, on its impact in quantitative areas, such

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January 19, 2017

Using Qualitative Research to Prevent Another Election Debacle

Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017. To be clear, there was not an issue with the data in the U.S. election; almost all reputable polls were within the margin of error nationally. There were certainly issues with the interpretation of the

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November 9, 2016

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

You’ve heard it said before – qualitative research gives you the “Why?” and quantitative gives you the “How much?” However, qualitative research also delivers so much more than simply the “why” of consumer behavior: Voice of the Customer. Qualitative research shines when you need to hear how customers talk about your products and services. You may

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October 26, 2016

Interpreting Nonconscious Data | New eBook from L&E

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers

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September 21, 2016

L&E Webinar | The Participation Game: How & Why Millennial Consumers Adopt Brands

Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands. To connect with people, brands must first develop a true understanding of how they interact with the world around them. The key for marketers is then engaging with people the

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September 7, 2016

Qualitative Research: Adapting with the Needs of Researchers

Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of consumer behavior. It’s left to quantitative research to measure the “how much”. The categories of qualitative and quantitative have been easy monikers to differentiate the concepts of exploration compared to confirmation, depth of insight compared

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