by leresearch | Feb 15, 2018 | Market Research, Qualitative Research
The research design stage of a qualitative project often revolves around the research question. In fact, the key is to come up with a research design that will guarantee an answer to that question. The problem is that in doing so, we often forget to take in the bigger...
by leresearch | Jun 8, 2017 | Market Research, Qualitative Research
AI and Automation – More Time for the Good Stuff. AI and Automation. These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”). The capabilities of AI and automation are...
by leresearch | Apr 28, 2016 | Market Research, Qualitative Research
“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.” -“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 “Big Data” is the term used to describe how...
