by leresearch | Feb 7, 2023 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment, Webinar
When the pandemic began in March of 2020, our industry had to (quickly!) figure out how to continue conducting research when stay-at-home orders were implemented. Researchers had to adapt their methodologies to be more inclusive of remote options. In our latest...
by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology
New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In times of constant change – and the digital qualitative research world is certainly experiencing constant change – two...
by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology, Webinar
For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the future trends of market research and technology. The most recent GRIT report shared that the top two unmet needs reported by...
by leresearch | Aug 24, 2022 | Focus Groups, Qualitative Research, Quantitative Research
Have you visited L&E Research’s Denver facility? Our location in Denver is just one of our many national market research facilities. Based in the Rock Island building in downtown Denver’s LoDo neighborhood, we’re a short walk from Union Station, Larimer Square,...
by leresearch | Jul 21, 2022 | Qualitative Research, Quantitative Research, Recruiting, Webinar
Fraudulent panelists have always plagued market research recruiters and panel providers, but the industry experienced an exponential uptick in fraud due to the Covid-19 pandemic: when the world navigated ways to live remotely, scammers followed suit and found a way to...
by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
