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Digital qual – the 51st state?

Digital qual – the 51st state?

by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology

New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In times of constant change – and the digital qualitative research world is certainly experiencing constant change – two...
Summary: 5th Annual Future Trends of Market Research and Technology

Summary: 5th Annual Future Trends of Market Research and Technology

by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology, Webinar

For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the future trends of market research and technology.  The most recent GRIT report shared that the top two unmet needs reported...
The Latest in Qualitative Research Technology – Part 2

The Latest in Qualitative Research Technology – Part 2

by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology

New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
The Latest in Qualitative Research Technology – Part 1

The Latest in Qualitative Research Technology – Part 1

by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment

Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
Resources & Speaking Sessions

Resources & Speaking Sessions

by leresearch | Jun 25, 2020 | Market Research, Qualitative Research, Quantitative Research, Recruiting

We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities. Last week, GreenBook held...
IDG – The Virtual Aisle – An Alternative Solution for In-Store Research

IDG – The Virtual Aisle – An Alternative Solution for In-Store Research

by leresearch | Jun 18, 2020 | Market Research, Qualitative Research

Need to get in-store research done, but having trouble getting permission to get into a store? IDG’s Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as...
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