by leresearch | Aug 27, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market research is undergoing a profound transformation. The traditional methods of gauging consumer preferences and behavior are...
by leresearch | Jul 24, 2024 | Insight Communication, Market Research, Qualitative Research, Quantitative Research
Hearing from Microsoft, PepsiCo, and Verizon at Quirks NYC 2024 Welcome to our recap of one of the most anticipated events in the insights industry—Quirks NYC 2024! Hosted at the iconic Jarvis Conference Center in Midtown Manhattan, this year’s event was packed with...
by leresearch | Jul 22, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
The Real Participants’ Motivators Research participants have often been overlooked. We want to change that. With our researcher partners, we asked participants what keeps them engaged and what drives them away. With learnings from our popular webinar “Consider...
by leresearch | Jul 3, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Enhancing Participants’ Experience Together For too long, the experience of research participants has been overlooked. At L&E we are determined to give participants’ a voice, beyond the single research project. Together with our research partners, we conducted a...
by leresearch | May 29, 2024 | Insight Communication, Market Research, Qualitative Research, Quantitative Research, Technology
The Business of What’s Next: Anticipating Disruptions in Market Research Business as usual now means anticipating what’s next. Advancements in insights come with other considerations that can be as disruptive as the technology itself, such as new processes,...
by leresearch | May 29, 2024 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Technology
Elevating Insights: Discover L&E Research’s Cutting-Edge Facility in Denver L&E Research has expanded its footprint with a new state-of-the-art facility in Denver, Colorado, perfectly positioned in the vibrant heart of the Glendale neighborhood. Known...
