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The Power of Qualitative Research: Part 3

by leresearch | Apr 7, 2015 | Market Research, Qualitative Research

In our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we explored how qualitative research addresses common marketing and business challenges, such as developing new products or better understanding your brand. For...

The Power of Qualitative Research: Part 2

by leresearch | Apr 2, 2015 | Market Research, Qualitative Research

Case studies are a great way to expand our thinking about qualitative research and how it can be applied to different business decision making challenges. To follow-up our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!,...

The Power of Qualitative Research: Part 1

by leresearch | Feb 17, 2015 | Market Research, Qualitative Research

In our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we discuss how qualitative research can be used to address common marketing and business challenges and provide several case studies to illustrate real-world...
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