by leresearch | Mar 18, 2016 | Webinar
Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is a growing gap between what participants are demanding and what researchers are offering, just as there is a growing gap between...
by leresearch | Oct 24, 2015 | Market Research, Qualitative Research, Quantitative Research
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods,...
by leresearch | Apr 28, 2015 | Focus Groups, Market Research, Qualitative Research, Webinar
Everyone knows kids are different from adults. But have you ever thought about how those differences translate to marketing research? In the early days of marketing research (let’s say the “Mad Men” era), marketers assumed that you couldn’t do research with kids...
by leresearch | Apr 22, 2015 | Consumer Psychology, Market Research, Qualitative Research
L&E recently hosted the workshop “Seeing the Forest for the Trees: Understanding Consumer Psychology for Better Insights” led by Jason Rogers. Jason is Product Expert and Lead Trainer for Noldus, the leading expert in observational behavior in both...
by leresearch | Apr 14, 2015 | Market Research, Qualitative Research
Call them Generation Z, iGen, or Digital Natives, today’s kids are the first generation born into the Internet-connected world. How they use technology to interact with brands, and how marketers use technology to reach them, makes them uniquely different from any...
