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Recipe for the perfect qual panel: Step Five

Recipe for the perfect qual panel: Step Five

by leresearch | Nov 29, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment

Recipe for the perfect qual panel Step Five: Quality Control for Qualitative Excellence  To ensure the success of your qualitative research, maintaining high quality-control is imperative across all industries. But don’t worry, you’ve made it this far. By...
Recipe for the perfect qual panel: Step Four

Recipe for the perfect qual panel: Step Four

by leresearch | Sep 22, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology

Recipe for the perfect qual panel Step Four: Recruitment at Its Best  So, you’ve assembled your perfect panel, what now? Now, it’s time to ensure that your panel not only reflects the diversity of the groups you’re studying but also guarantees the accuracy...
​6th Annual Future Trends of Market Research and Technology

​6th Annual Future Trends of Market Research and Technology

by Lamae Weber | Aug 29, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar

For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity.  ...
Recipe for the perfect qual panel: Step Three

Recipe for the perfect qual panel: Step Three

by leresearch | Jul 28, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology

Recipe for the perfect qual panel Step Three: Quality Qualitative panels  This is probably one of the most important ingredients in our recipe: the panel. After exploring the planning phase and looking at the importance of good project management, we’re now at the key...
Big Room, Big Research: Why Size Matters!

Big Room, Big Research: Why Size Matters!

by leresearch | Jun 30, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Technology

In the ever-evolving world of business, market research plays a crucial role in understanding consumer behavior, preferences, and trends. To conduct effective market research, having access to a large multipurpose space can provide numerous benefits. L&E Research...
Recipe for the perfect qual panel: Step 2

Recipe for the perfect qual panel: Step 2

by leresearch | Jun 30, 2023 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology

Recipe for the perfect qual panel Step Two: Project Management Now that you know how to build solid foundations through a successful planning phase, the next step in recruiting the perfect qual panel is project management. The main ingredient at this stage is a good...
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