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Renee’s Takeaways – Get the scoop on L&E’s Tech Partners Webinar!

Renee’s Takeaways – Get the scoop on L&E’s Tech Partners Webinar!

by leresearch | Mar 7, 2019 | Market Research, Qualitative Research, Recruiting, Technology, Virtual Environment, Webinar

Webinar Summary L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019 As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the...
Qualitative analysis: where do the humans bring value?

Qualitative analysis: where do the humans bring value?

by leresearch | May 24, 2018 | Focus Groups, Market Research, Qualitative Research, Technology

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be...
Is machine learning getting to grip with sarcasm? Sentiment and Semantics

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

by leresearch | May 4, 2018 | Focus Groups, Market Research, Qualitative Research

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize....
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