by leresearch | Mar 7, 2019 | Market Research, Qualitative Research, Recruiting, Technology, Virtual Environment, Webinar
Webinar Summary L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019 As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront. L&E has the...
by leresearch | May 24, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be...
by leresearch | May 4, 2018 | Focus Groups, Market Research, Qualitative Research
It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize....