by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology
New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In times of constant change – and the digital qualitative research world is certainly experiencing constant change – two...
by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology, Webinar
For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the future trends of market research and technology. The most recent GRIT report shared that the top two unmet needs reported...
by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment
Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
by leresearch | Jul 20, 2020 | Technology, Virtual Environment
As so many are struggling with their businesses in this new reality we call COVID, we have all been confronted with the reality that the world has changed and a crisis is upon us. I wanted to share a chapter from a friend who has written a series of books on the...
by leresearch | Apr 23, 2020 | Technology, Virtual Environment
As a follow up to my post last week about communication, I discussed the 5 key tools that we used to help get everyone on the same page to become a remote workforce. In addition to those, I thought it would be useful to share some of the software/tech tools we use at...
