by leresearch | Jun 6, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment, Webinar
Unleashing the Power of MROCs to Achieve Better Business Insights The concept of research has evolved significantly, moving towards a hybrid approach that combines qualitative and quantitative methods. This shift has been influenced by various factors, with COVID-19...
by leresearch | Feb 7, 2023 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment, Webinar
A Prescription for Better Research in 2023: How to Make In-Person Healthcare Research Safe and Effective When the pandemic began in March of 2020, our industry had to (quickly!) figure out how to continue conducting research when stay-at-home orders were...
by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology
New developments in online qualitative research put larger groups of respondents at your fingertips, but quality is still paramount In times of constant change – and the digital qualitative research world is certainly experiencing constant change – two...
by leresearch | Nov 4, 2022 | Market Research, Qualitative Research, Technology, Webinar
For the 5th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the future trends of market research and technology. The most recent GRIT report shared that the top two unmet needs reported by...
by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment
Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
