by leresearch | Aug 27, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Dual Pillars of MR Success: Data Quality and Participant Selection In marketing propelled by data-driven decision-making, the landscape of market research is undergoing a profound transformation. The traditional methods of gauging consumer preferences and behavior are...
by leresearch | Jul 22, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
The Real Participants’ Motivators Research participants have often been overlooked. We want to change that. With our researcher partners, we asked participants what keeps them engaged and what drives them away. With learnings from our popular webinar “Consider...
by leresearch | Jul 3, 2024 | Consumer Psychology, Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting
Enhancing Participants’ Experience Together For too long, the experience of research participants has been overlooked. At L&E we are determined to give participants’ a voice, beyond the single research project. Together with our research partners, we conducted a...
by leresearch | Apr 4, 2024 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research, research participants are not just mere contributors but the very lifeblood of the industry. Their insights, opinions, and experiences are the raw...
by leresearch | Mar 4, 2024 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology
The 5 Advantages of Working with an ISO Certified Partner In an era where worries about data security breaches and privacy violations are widespread, especially in sectors such as healthcare and finance, safeguarding sensitive information is one of our utmost...
by leresearch | Feb 5, 2024 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Recruiting, Technology
QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative...
