by leresearch | Nov 29, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment
Recipe for the perfect qual panel Step Five: Quality Control for Qualitative Excellence To ensure the success of your qualitative research, maintaining high quality-control is imperative across all industries. But don’t worry, you’ve made it this far. By...
by leresearch | Sep 22, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology
Recipe for the perfect qual panel Step Four: Recruitment at Its Best So, you’ve assembled your perfect panel, what now? Now, it’s time to ensure that your panel not only reflects the diversity of the groups you’re studying but also guarantees the accuracy...
by Lamae Weber | Aug 29, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar
For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity. ...
by leresearch | Jul 28, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology
Recipe for the perfect qual panel Step Three: Quality Qualitative panels This is probably one of the most important ingredients in our recipe: the panel. After exploring the planning phase and looking at the importance of good project management, we’re now at the key...
by leresearch | Jun 30, 2023 | Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology
Recipe for the perfect qual panel Step Two: Project Management Now that you know how to build solid foundations through a successful planning phase, the next step in recruiting the perfect qual panel is project management. The main ingredient at this stage is a good...
by leresearch | Jun 6, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment, Webinar
Unleashing the Power of MROCs to Achieve Better Business Insights The concept of research has evolved significantly, moving towards a hybrid approach that combines qualitative and quantitative methods. This shift has been influenced by various factors, with COVID-19...
