by leresearch | May 12, 2017 | Market Research, Qualitative Research
Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E...
by leresearch | Mar 8, 2017 | Focus Groups, Market Research, Qualitative Research
Quantitative and Qualitative – Not Much Longer. Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client: Marketing: Did you hear what that person just said....
by leresearch | Jun 16, 2016 | Market Research, Qualitative Research
Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. (Click here to view the...
by leresearch | May 16, 2016 | Market Research, Qualitative Research
Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research. Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13,...
by leresearch | Apr 14, 2016 | Focus Groups, Market Research, Qualitative Research
In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences...