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Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

by leresearch | Sep 7, 2018 | Market Research, Qualitative Research, Technology

Emerging Methods in Qualitative Research Technology Landing a full 360 view of the consumer White Paper Download Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.  Small consultative researchers and corporate researchers...
L&E Research Announces New Technology Partnerships

L&E Research Announces New Technology Partnerships

by leresearch | Aug 31, 2017 | Qualitative Research, Technology, Virtual Environment

  Raleigh, NC – August 31, 2017 – L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions...
Emotional Measurement in Qualitative Research: Key Considerations

Emotional Measurement in Qualitative Research: Key Considerations

by leresearch | Mar 30, 2017 | Market Research, Qualitative Research

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research industry until recently (the definition of recently being up for debate). The point is, market researchers have learned that...
Interpreting Nonconscious Data | New eBook from L&E

Interpreting Nonconscious Data | New eBook from L&E

by leresearch | Oct 26, 2016 | Market Research, Qualitative Research

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more...
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