by leresearch | May 12, 2017 | Market Research, Qualitative Research
Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E...
by leresearch | Jun 16, 2016 | Market Research, Qualitative Research
Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. (Click here to view the...
by leresearch | May 16, 2016 | Market Research, Qualitative Research
Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research. Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13,...
by leresearch | Apr 7, 2016 | Market Research, Qualitative Research, Quantitative Research
You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions...
by leresearch | Feb 18, 2016 | Market Research, Qualitative Research
“There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” – J.R.R. Tolkien All marketers struggle with scarce resources to address business...
