by leresearch | Jul 18, 2018 | Insight Communication, Market Research, Qualitative Research, Technology
1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them engaged throughout our journey. We heard directly from our expert panel during our June webinar “Qualitative Analysis and Insight...
by leresearch | Apr 3, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video...
