by leresearch | Feb 5, 2024 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Recruiting, Technology
QRCA 2024: The Qual Research Landscape of Tomorrow The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative...
by leresearch | Nov 29, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment
Recipe for the perfect qual panel Step Five: Quality Control for Qualitative Excellence To ensure the success of your qualitative research, maintaining high quality-control is imperative across all industries. But don’t worry, you’ve made it this far. By...
by leresearch | Nov 17, 2023 | Insight Communication, Market Research
From Chat GPT to Gen Z: Key Takeaways from our Time at CRC This year’s CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by...
by Lamae Weber | Aug 29, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar
For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity. ...
by leresearch | Jun 6, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Virtual Environment, Webinar
Unleashing the Power of MROCs to Achieve Better Business Insights The concept of research has evolved significantly, moving towards a hybrid approach that combines qualitative and quantitative methods. This shift has been influenced by various factors, with COVID-19...
by leresearch | Apr 28, 2023 | Insight Communication, Market Research, Qualitative Research, Quantitative Research
Recipe for the perfect qual panel Step One: Planning and consultation Great results are as important as the starting point. To recruit the perfect qual panel there aren’t any shortcuts, and the planning phase is where we build solid foundations for a successful...