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The power of video

The power of video

by leresearch | Dec 12, 2018 | Market Research, Qualitative Research, Technology, Virtual Environment

When it comes to inspiring actionable insight, video is the most engaging and convincing platform. Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are...
Visualizing research to make an impact – Practical tips for getting the most out of PowerPoint

Visualizing research to make an impact – Practical tips for getting the most out of PowerPoint

by leresearch | Jul 31, 2018 | Insight Communication, Market Research, Qualitative Research

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement. Visualizing data in quantitative research gets a lot of attention in...
The art of storytelling – The role of knowing your audience

The art of storytelling – The role of knowing your audience

by leresearch | Jul 27, 2018 | Insight Communication, Market Research, Qualitative Research

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively – and a good way of doing this is through the art of storytelling. There are a number of elements that need...
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