by leresearch | Dec 12, 2018 | Market Research, Qualitative Research, Technology, Virtual Environment
When it comes to inspiring actionable insight, video is the most engaging and convincing platform. Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are...
by leresearch | Jul 31, 2018 | Insight Communication, Market Research, Qualitative Research
When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement. Visualizing data in quantitative research gets a lot of attention in...
by leresearch | Jul 27, 2018 | Insight Communication, Market Research, Qualitative Research
A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively – and a good way of doing this is through the art of storytelling. There are a number of elements that need...