The Crucial Role of Participant Engagement in Qualitative Market Research
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research,...
From Chat GPT to Gen Z: Key Takeaways from our Time at CRC
This year's CRC conference provided us with valuable lessons in steering growth amid uncertainty. The event was designed exclusively for insight leaders and professionals seeking career advancement by delving deeper into economic, environmental, and social influences on market research.
Recipe for the perfect qual panel: Step Four
Recipe for the perfect qual panel Step Four: Recruitment at Its Best So, you’ve assembled your perfect panel, what now? Now, it's time to ensure that your panel not only reflects the diversity of the groups you're studying but also guarantees...
6th Annual Future Trends of Market Research and Technology
For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity.
Recipe for the perfect qual panel: Step Three
Recipe for the perfect qual panel Step Three: Quality Qualitative panels This is probably one of the most important ingredients in our recipe: the panel. After exploring the planning phase and looking at the importance of good project...
Living Our Core Values
In June, the Consumer Operations team decided to participate in a community outreach program during our team time at the retreat. Our goal was to spread kindness and positivity to our local community, specifically to the veterans at the VA...
6th Annual Future Trends of Market Research and Technology
L&E WEBINAR SERIES 6th Annual Future Trends of Market Research and Technology Tuesday, August 15, 2023 @ 1:00 PM ETJoin us for our 6th annual Future Trends of Market Research and Technology roundtable discussion with industry experts from...