by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment
Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
by leresearch | Jul 26, 2019 | Focus Groups, Market Research, Recruiting
Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the...
by leresearch | Feb 25, 2019 | Focus Groups, Market Research, Qualitative Research
Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that...
by leresearch | Jun 8, 2017 | Market Research, Qualitative Research
AI and Automation – More Time for the Good Stuff. AI and Automation. These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”). The capabilities of AI and automation are...
