by leresearch | Jul 26, 2019 | Focus Groups, Market Research, Recruiting
Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the...
by leresearch | Mar 6, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)? In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as...
by leresearch | Feb 22, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research. That’s right, it’s a myth. Of course,...
by leresearch | Feb 13, 2018 | Focus Groups, Market Research, Qualitative Research, Recruiting
6 Steps to Perfect Qual White Paper Download Step 2: Qualitative research recruiting How do you get the best insight? You recruit the best possible participants. This L&E trust guide shares the power behind quality recruits with a series of best practice steps....
by leresearch | May 13, 2015 | Focus Groups, Market Research, Qualitative Research
By guest writer: Jen Ignacz (This post originally appeared on the Topp blog) As a UX researcher, I have found out over the years that there are far fewer qualitative researchers than quantitative researchers in the business world. This makes sense based on the ratio...
