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Recipe for the perfect qual panel: Step Four

Recipe for the perfect qual panel: Step Four

by Lamae Weber | Sep 22, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology

Recipe for the perfect qual panel Step Four: Recruitment at Its Best  So, you’ve assembled your perfect panel, what now? Now, it’s time to ensure that your panel not only reflects the diversity of the groups you’re studying but also guarantees the accuracy...
​6th Annual Future Trends of Market Research and Technology

​6th Annual Future Trends of Market Research and Technology

by Lamae Weber | Aug 29, 2023 | Consumer Psychology, Insight Communication, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology, Webinar

For the 6th consecutive year, industry experts from Microsoft, Procter & Gamble, Greenbook, and L&E Research gathered to discuss the state of the market research industry and its challenges, particularly in relation to data quality and authenticity.  ...
Recipe for the perfect qual panel: Step Three

Recipe for the perfect qual panel: Step Three

by Lamae Weber | Jul 28, 2023 | Focus Groups, Market Research, Qualitative Research, Quantitative Research, Recruiting, Technology

Recipe for the perfect qual panel Step Three: Quality Qualitative panels  This is probably one of the most important ingredients in our recipe: the panel. After exploring the planning phase and looking at the importance of good project management, we’re now at the key...
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