April Adventures: Atlanta to Austin and All Around
April Adventures: Atlanta to Austin and All Around Several members of team L&E attended the Insights Association’s...
April Adventures: Atlanta to Austin and All Around
Several members of team L&E attended the Insights Association’s Annual Conference and IIEX North America this past April. We wanted to share our takeaways from these two wildly different events.
IA’s Conference was a collaborative and hands-on event, including brainstorming workshops to ideate on a participant bill of rights, an AI policy, or actions to support accessibility. IIEX, on the other hand, was a traditional event with multiple concurrent sessions to choose from and dozens of exhibitors; the event was packed with fantastic information, if a bit overwhelming.
The Crucial Role of Participant Engagement in Qualitative Market Research
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research, research participants are not just mere contributors but the very lifeblood of the industry. Their insights, opinions, and...
Consider the consumer: Creating a better member experience to increase qualitative community health
L&E WEBINAR SERIES Consider the consumer: Creating a better member experience to increase qualitative community health Tuesday, March 26 at 1:00 PM ETHave you ever considered what research participation looks like from the perspective of the...
The 5 Advantages of Working with an ISO Certified Partner
The 5 Advantages of Working with an ISO Certified Partner In an era where worries about data security breaches and privacy violations are widespread, especially in sectors such as healthcare and finance, safeguarding sensitive information is one...
QRCA 2024: The Qual Research Landscape of Tomorrow
The L&E team has just returned from the QRCA Annual Conference held in Denver. We came back inspired and energized by the innovations sweeping through the market research qualitative industry, and the alternative thinking promoting growth and inspiration within the industry. We left buzzing with new information and ideas; here are our top learnings:
Recipe for the perfect qual panel: Step Six
Welcome back to our ongoing series uncovering the key ingredients behind the perfect qualitative panel. In this edition, we're diving into the behind-the-scenes elements that make the process seamless and effective - from the importance of the team's expertise to the technological prowess driving operations.
