The Crucial Role of Participant Engagement in Qualitative Market Research
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research,...
Qual at Quant Scale
Qual at Quant Scale
The Intersection of Scalable Qual, Mobile and Video
Scalable qual, mobile and video are powerful forces on their own, but when you combine them together a truly formidable research proposition emerges.
L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research
L&E Webinar: Automation - Assessing the Impact on Qualitative Research with guest speaker Ray Poynter, Founder of New MR on February 17, 2017 at 1:15pm ET.
Using Qualitative Research to Prevent Another Election Debacle
Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017...
Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!
Qualitative research delivers so much more than simply the Why of consumer behavior - Explore how qualitative is used to solve many marketing challenges.
Interpreting Nonconscious Data | New eBook from L&E
New eBook from L&E Research written by Leonard Murphy, Editor-in-Chief of GreenBook, "Interpreting Nonconscious Data".