The Crucial Role of Participant Engagement in Qualitative Market Research
The Crucial Role of Participant Engagement in Qualitative Market Research In the realm of qualitative market research,...
L&E Webinar | The Participation Game: How & Why Millennial Consumers Adopt Brands
L&E will host a webinar on 10/21/2016 with Norty Cohen, CEO of Moosylvania that will provide key insights on how and why Millennial consumers adopt brands.
Qualitative Research: Adapting with the Needs of Researchers
A look at the current and future state of qualitative market research based on data from Quirk's 2016 Corporate Researcher Report
Webinar Recording | The What, When, Why & How of Unobtrusive Observation
L&E Webinar | The What, When, Why & How of Unobtrusive Observation
Why Focus Groups are Thriving in a Digital World
While new market research tools have great promise, none has yet taken the place of the traditional focus groups in delivering valuable insight.
Better Together: Using Qualitative Research for Better Quantitative Research
Using Qualitative Research for Better Quantitative Research
The Potential of Technology and Observational Research
Spring 2016 GRIT Report Commentary: The Potential of Technology and Observational Research