by leresearch | Dec 7, 2021 | Focus Groups, Market Research, Qualitative Research, Technology
New Tools for Better Insights In part one of this blog, we discussed using AI to aggregate feedback and tap into data sources that may be too large or complex to analyze without AI. Yogi is emerging as a useful platform to identify and analyze data efficiently. Yogi...
by leresearch | Sep 23, 2021 | Focus Groups, Market Research, Qualitative Research, Technology, Virtual Environment
Covid-19 Changed the Way We Conducted Research Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face...
by leresearch | Jan 29, 2019 | Market Research, Qualitative Research, Technology, Virtual Environment, Webinar
FREE on-demand L&E WEBINAR On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to...
by leresearch | Apr 3, 2018 | Focus Groups, Market Research, Qualitative Research, Technology
Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video...
by leresearch | Feb 5, 2018 | Market Research, Qualitative Research, Technology
With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants. With video and online communities (which are often mobile and at...
